Why I am less persuaded than you: People's intuitive understanding of the psychology of persuasion. [PDF]
, 2010 People generally assume that others are more influenced than the self (the third person perception or TPP). To further understand this perception we investigated people’s intuitive understanding of how persuasion works.
Douglas, Karen M. +3 more
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Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
JMIR mHealth and uHealth, 2021 BackgroundPersuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics.
Joo, Eunsin +4 more
doaj +1 more source
The e-learning persuasion through gamification: an elaboration likelihood model perspective
, 2020 Purpose: The purpose of this theoretical paper is to introduce a conceptual model to investigate e-learning persuasion through gamification elements using the social psychology theory of elaboration likelihood model (ELM).
Jayawardena, NS
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THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT
Mokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022 The growing native advertising acceptance throughout different social media (e. g., Facebook, Twitter, Reddit, Instagram, YouTube) suggests that native advertising is here to stay.
Mykolas Baranauskas +1 more
doaj
Persuasion Knowledge in the Marketplace: A Meta‐Analysis
, 2021 Since the introduction of the persuasion knowledge model more than 25 years ago, many research studies have investigated how consumers’ persuasion knowledge affects their reactions to persuasion attempts.
Eisend, Martin +3 more
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Using Self-Efficacy Theory to Design Arduino Instruction for Novices: A Replication Study
Journal of Research in Technical Careers, 2023 A replication study was conducted to determine the effectiveness of an instructional treatment based on self-efficacy theory when used with novice Arduino microcontroller users.
Donald M. Johnson +3 more
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Affect and persuasion: mood effects on the processing of message content and context cues and on subsequent behaviour [PDF]
, 1992 Bohner G, Crow K, Erb H-P, Schwarz N. Affect and persuasion: mood effects on the processing of message content and context cues and on subsequent behaviour. European Journal of Social Psychology.
Hans‐Peter Erb +7 more
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Environmental Non-Governmental Organizations and Ways for Attracting New Members (A study of Tehran’s Non-Governmental Organizations Using the Fundamental Theory Approach) [PDF]
جامعه شناسی کاربردی, 2021 Introduction:Today, environmental issues have affected human life in the world, including Iran. Environmental problems are mainly the result of human use of natural resources and improper treatment of the environment, including the inappropriate use of ...
Parvane Shateri +3 more
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Persuasion Pathways: A Model of the Narrative Persuasion Process
, 2022 This dissertation contributes knowledge about narrative persuasion to two distinct fields— narrative persuasion studies and composition. Humans have used storytelling throughout history to achieve persuasive goals with intermittent success.
Wells, Kevin Alan
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A Model for the Burden of Persuasion in Argumentation [PDF]
, 2020 This work provides a formal model for the burden of persuasion in legal proceedings. The model shows how the allocation of the burden of persuasion may induce a satisfactory outcome in contexts in which the assessment of conflicting arguments would ...
Roberta Calegari +3 more
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