Asia Marketing Journal, 2011 Over the last twenty years, sponsorship has been used very widely as an important marketing tool that enhances corporate image. Since it has proven to be effective in creating positive perceptions of the company, many marketers have sponsored a variety ...
Myung Suh Lim +2 more
doaj +1 more source
The Effect of Digital Content Marketing on Tourists’ Purchase Intention
Journal of Tourismology, 2020 The purpose of this study is to reveal the effect of digital contents on tourists’ purchase intention using the persuasion knowledge model. For this purpose, data were collected by purpose sampling method between 25 December 2018 and 31 January 2019 with
Şerife Yazgan Pektaş +1 more
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Persuasion Knowledge in the Marketplace: A Meta‐Analysis
, 2021 Since the introduction of the persuasion knowledge model more than 25 years ago, many research studies have investigated how consumers’ persuasion knowledge affects their reactions to persuasion attempts.
Eisend, Martin +3 more
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The asymmetrical force of persuasive knowledge across the positive-negative divide
Frontiers in Psychology, 2015 In two experimental studies we explore to what extent the general effects of positive and negative framing also apply to positive and negative persuasion.
Mads eNordmo, Marcus eSelart
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Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
JMIR mHealth and uHealth, 2021 BackgroundPersuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics.
Joo, Eunsin +4 more
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The e-learning persuasion through gamification: an elaboration likelihood model perspective
, 2020 Purpose: The purpose of this theoretical paper is to introduce a conceptual model to investigate e-learning persuasion through gamification elements using the social psychology theory of elaboration likelihood model (ELM).
Jayawardena, NS +1 more
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THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT
Mokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022 The growing native advertising acceptance throughout different social media (e. g., Facebook, Twitter, Reddit, Instagram, YouTube) suggests that native advertising is here to stay.
Mykolas Baranauskas +1 more
doaj
Using Self-Efficacy Theory to Design Arduino Instruction for Novices: A Replication Study
Journal of Research in Technical Careers, 2023 A replication study was conducted to determine the effectiveness of an instructional treatment based on self-efficacy theory when used with novice Arduino microcontroller users.
Donald M. Johnson +3 more
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Why I am less persuaded than you: People's intuitive understanding of the psychology of persuasion. [PDF]
, 2010 People generally assume that others are more influenced than the self (the third person perception or TPP). To further understand this perception we investigated people’s intuitive understanding of how persuasion works.
Douglas, Karen M. +3 more
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Environmental Non-Governmental Organizations and Ways for Attracting New Members (A study of Tehran’s Non-Governmental Organizations Using the Fundamental Theory Approach) [PDF]
جامعه شناسی کاربردی, 2021 Introduction:Today, environmental issues have affected human life in the world, including Iran. Environmental problems are mainly the result of human use of natural resources and improper treatment of the environment, including the inappropriate use of ...
Parvane Shateri +3 more
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