Results 11 to 20 of about 16,243 (217)

Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms

Media and Communication, 2022
Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability.
Luisa Zozaya-Durazo, Charo Sádaba-Chalezquer   +1 more
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Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures

Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2019
Increasingly, online video creators are promoting brands to their network of adolescent followers, a phenomenon known as video influencer marketing. Both the vulnerability of adolescents and the lack of sponsorship disclosures raise concerns about the ...
Sophia van Dam, Eva van Reijmersdal
doaj   +1 more source

The asymmetrical force of persuasive knowledge across the positive-negative divide

Frontiers in Psychology, 2015
In two experimental studies we explore to what extent the general effects of positive and negative framing also apply to positive and negative persuasion.
Mads eNordmo, Marcus eSelart
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Introducing PACT Model of Transformative Persuasion: Re-emergence of Learning Approach to Persuasive Communications [PDF]

Cyberspace Studies, 2021
The learning approach to persuasion was considered obsolete following the emergence of new paradigms such as cognitive and constructive approaches.
Pirouz Ghofrani, Aliakbar Farhangi, Mohd. Taghi Isaai, Talayeh Ghofrani   +3 more
doaj   +1 more source

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms

Computers in Human Behavior Reports, 2022
Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and brand responses. In addition, it tests two competing explanatory mechanisms
Eva A. van Reijmersdal, Sophie C. Boerman, Guda van Noort   +2 more
doaj   +1 more source

Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs

Frontiers in Psychology, 2020
Watching vlogs of social media influencers has become a favorite pastime for children and adolescents. For advertisers, vlogs are an excellent way to reach young viewers. As such, vlogs have become a powerful marketing tool.
Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie, Eva A. van Reijmersdal, Moniek Buijzen   +4 more
doaj   +1 more source

Compilation and Application of the Scale of Sustainable Knowledge Sharing Willingness in Virtual Academic Community During the Times of the Coronavirus Pandemic (COVID-19)

Frontiers in Psychology, 2021
With the outbreak of COVID-19, many offline academic activities have been turned online, and virtual academic communities have been further emphasized. Based on this situation, this study took the Eagly and Chaiken’s Heuristic-System Model of Persuasion ...
Huaruo Chen, Huaruo Chen, Fei Liu, Fei Liu, Ya Wen, Ling Ling, Xueying Gu   +6 more
doaj   +1 more source

Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content

Studies in Communication Sciences, 2022
Social media influencers have marked a significant change in advertising in recent years. By integrating sponsored content from advertisers into their feeds, they create awareness and favorable attitudes for products and brands. The effectiveness of this
Johannes Beckert, Thomas Koch
doaj   +1 more source

A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

Cogent Business & Management
This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective.
Lauren Wagn, Sara Penner
doaj   +1 more source

THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT

Mokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022
The growing native advertising acceptance throughout different social media (e. g., Facebook, Twitter, Reddit, Instagram, YouTube) suggests that native advertising is here to stay.
Mykolas Baranauskas, Žaneta Kavaliauskienė   +1 more
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