Results 11 to 20 of about 6,978,157 (239)
Persuasion Knowledge Transfer:A Conceptual Model [PDF]
, 2012 Researchers are fully aware that the transfer of specialised knowledge to designer is important. This demand is especially high within the growing domain of persuasive technology that requires designers to grasp persuasion knowledge in order to design ...
Macaulay, Catriona +2 more
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Why I am less persuaded than you: People's intuitive understanding of the psychology of persuasion. [PDF]
, 2010 People generally assume that others are more influenced than the self (the third person perception or TPP). To further understand this perception we investigated people’s intuitive understanding of how persuasion works.
Douglas, Karen M. +3 more
core +1 more source
Exploring persuasion knowledge in food advertising: an empirical analysis [PDF]
, 2021 Food purchase decisions are characterized by habitual purchase behavior and low consumer involvement. The main aim of food marketing is to influence food consumers, for example, through advertising.
Mohr, Svenja, Kühl, Rainer
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Cross-cultural differences in Persuasion Knowledge. [PDF]
, 2021 This study investigated cross-cultural differences in persuasion knowledge by looking at discrepancies in inferences of manipulative intent between an individualistic and a collectivistic culture that either saw an advertisement with a congruent ...
Speeckaert, M.M.B.
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Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2019 Increasingly, online video creators are promoting brands to their network of adolescent followers, a phenomenon known as video influencer marketing. Both the vulnerability of adolescents and the lack of sponsorship disclosures raise concerns about the ...
Sophia van Dam, Eva van Reijmersdal
doaj +1 more source
Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
doaj +1 more source
The Boon and Bane of Covert Advertising
European Journal of Health Communication (EJHC), 2023 When pharmaceutical companies operate disease-awareness websites, they are required to give complete and accurate information to consumers, but at the same time, they are seeking to increase revenue. In most countries, direct-to-consumer advertising for
Viorela Dan, Sara Mahlmeister
doaj +1 more source
Affect and persuasion: mood effects on the processing of message content and context cues and on subsequent behaviour [PDF]
, 1992 Bohner G, Crow K, Erb H-P, Schwarz N. Affect and persuasion: mood effects on the processing of message content and context cues and on subsequent behaviour. European Journal of Social Psychology.
Hans‐Peter Erb +7 more
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Introducing PACT Model of Transformative Persuasion: Re-emergence of Learning Approach to Persuasive Communications [PDF]
Cyberspace Studies, 2021 The learning approach to persuasion was considered obsolete following the emergence of new paradigms such as cognitive and constructive approaches.
Pirouz Ghofrani +3 more
doaj +1 more source
Persuasion Knowledge in the Marketplace: A Meta‐Analysis
, 2021 Since the introduction of the persuasion knowledge model more than 25 years ago, many research studies have investigated how consumers’ persuasion knowledge affects their reactions to persuasion attempts.
Eisend, Martin +3 more
core +1 more source