Results 121 to 130 of about 7,709,533 (299)

Representation of Values in Social Advertising

Вестник Пермского университета. Российская и зарубежная филология
Values play an important role in human life, determining a person’s perception of the world, development, and behavior. The present research is in line with current trends: a search for sources of value formation as well as social construction of values at the state and municipal levels.
openaire   +1 more source

How does the Kids SIPsmartER program impact the sugar‐sweetened beverage intake of students: An investigation beyond total treatment effect in randomized controlled trial

American Journal of Agricultural Economics, EarlyView.
Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin, Wen You, Annie Reid, Kathleen Porter, Brittany Kirkpatrick, Jamie Zoellner   +5 more
wiley   +1 more source

Influencing players to download new games: role of in-game pop-up advertisements

Humanities & Social Sciences Communications
The utilization of pop-up advertisements in promoting online games has become increasingly prominent, particularly within freemium gaming models, where advertising serves as a critical revenue and acquisition mechanism. Despite their widespread adoption,
Supuni Vidanagama, Nuthara Ulapane, Danushi Thilakarathna, Chirayu Wijekoon, Krishantha Wisenthige, Chathuni Aluthwala   +5 more
doaj   +1 more source

THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES

Green, Blue and Digital Economy Journal
Purpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj   +1 more source

The role of venture‐financed startups in innovation for US agriculture

American Journal of Agricultural Economics, EarlyView.
Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff, Charles A. W. de Grazia, Nicholas E. Rada   +2 more
wiley   +1 more source

Improving access to new technologies: An experiment with Kenyan input sellers

American Journal of Agricultural Economics, EarlyView.
Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures ...
Sarah W. Kariuki, Francisca N. Muteti, Annemie Maertens, Michael Ndegwa, Hope Michelson, Mercy Mbugua, Jason Donovan   +6 more
wiley   +1 more source

How social media advertising influences sustainable purchase intentions in the digital age

Discover Sustainability
Global studies indicate that consumers’ environmental apprehensions have progressively altered their purchasing behavior and prompted a re-evaluation of their purchases.
Suman Kumar Tiwari, Md Asadul Haque, Mohd Danish Kirmani, Sumit Kumar   +3 more
doaj   +1 more source

Rational and Emotional Communicative Strategies and Tactics in Advertising Discourse of Russian Glossy Magazines

Научный диалог
This article analyzes the communicative strategies and tactics of advertising within the discourse of Russian glossy magazines, highlighting their impact and reflecting the value system inherent in glossy magazine discourse.
S. V. Olenev, L. S. Tikhomirova, K. V. Permyakova   +2 more
doaj   +1 more source

Firm turnover under asymmetric information: Tanzania's agro‐dealer sector

American Journal of Agricultural Economics, EarlyView.
Abstract We study firm turnover (i.e., entry and exit) and its consumer implications in a market characterized by asymmetric information. Using a three‐round census of agro‐dealers in Tanzania's Morogoro Region, we document annual firm entry and exit rates of 33% and 17%, respectively.
Alix Naugler, Hope Michelson, Sarah Janzen, Christopher Magomba   +3 more
wiley   +1 more source

Information framing and the impact of nutrition label serving size change

American Journal of Agricultural Economics, EarlyView.
Abstract The framing of information can significantly influence how consumers interpret and respond to it. This paper investigates how the change in serving sizes in Nutrition Facts Panel (NFP) affects consumer choices for carbonated soft drinks (CSD). We first estimate a reduced form difference‐in‐differences (DiD) model to document causal effects on ...
Yuxiang Zhang, Yizao Liu, Linlin Fan
wiley   +1 more source