Embracing New Love: Why Customers Are Loyal to Plant Extract-Based Skin-Care Cosmetics. [PDF]
Wu IH, Liang C.
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Patients' loyalty to primary care institutions and associated factors in China: a cross-sectional study. [PDF]
Li L +15 more
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Introducing professional drug information resources to non-healthcare undergraduates: a case report on promoting drug information literacy. [PDF]
Rhee HY, Rhew K.
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Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
Journal of Retailing and Consumer Services, 2007Abstract Despite a plethora of studies on brand loyalty spanning over last three decades, the research paradigm is unique in its inability to produce generalizable results. The research suffers from a lack of agreement over the operationalization of the construct of the brand loyalty. Many researchers [e.g., Kahn, B.E., Kalwani, M.U., Morrison, D.G.,
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A Link Between Attitudinal and Behavioral Loyalty of Service Customers
Business Perspectives and Research, 2020Past research works in the area of customer loyalty are insufficient to provide clear understanding of linkage in attitudinal and behavioral loyalty. In order to explain this linkage, present research tests the relationship between two forms of customer loyalty: attitudinal and behavioral.
Shivani Saini, Jagwinder Singh
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Considering the significance of the term “green” in the hotel industry, relatively little is known about hotels’ performances of conservation management and its impact on guest eco-friendly decisio...
Han, H, Yu, J, Lee, JS, Kim, W
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Relationships Between Involvement and Attitudinal Loyalty Constructs in Adult Fitness Programs
Journal of Leisure Research, 1996The primary intent of the present study was to investigate the relationships among the participants' attitudinal loyalty profiles and involvement profiles.
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How does employee commitment impact customers' attitudinal loyalty?
Journal of Hospitality and Tourism Insights, 2021PurposeStudies in hospitality and tourism have seldom investigated the role of employee commitment to building customers' attitudinal loyalty. This study examines the impact of employee commitment on customers' attitude-based loyalty. The study contributes to knowledge of how employees' affective attitude (i.e. employee commitment) impacts and mediates
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Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty
Journal of Sport Management, 2008Current marketing research on attitudinal constructs such as commitment and loyalty is characterized by conceptual confusion and overlap. This study aims to improve the clarity of these terms by separating the commitment and loyalty constructs. It also provides a new scale for measurement of team loyalty.
Bob Heere, Geoff Dickson
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Attitudinal loyalty, behavioural loyalty and social media: An introspection
The Marketing Review, 2013The advent of social media in early 2000, though largely used as an interface among individuals to build, share opinions and establish relationships, also has its implications for marketing in business. Social media has been sufficiently used as an important tool to acquire new customers.
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