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Attitudinal and Behavioral Loyalty Toward Virtual Goods
Journal of Computer Information Systems, 2019The relationship between loyalty, purchasing of virtual goods, and use behavior of mobile instant messaging (MIM) was examined.
Dhir, Amandeep +4 more
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Service marketing tools influencing attitudinal loyalty and behavioural loyalty
International Journal of Electronic Customer Relationship Management, 2013We demonstrate the relationship between service marketing tools and attitudinal/behavioural loyalty through perceived quality and perceived risk in the experienced service industry. This study is the first to investigate brand image, store image, and promotion marketing tools that influence attitudinal loyalty and behavioural loyalty, simultaneously ...
Tser Yieth Chen, Hsin Swai Hsu
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Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty
Journal of International Food & Agribusiness Marketing, 2021This study examines the relationship of brand engagement (BE) with attitudinal loyalty (ATL), behavioral loyalty (BHL), overall brand equity (OBE), and word-of-mouth (WOM) in the context of restaur...
Anita Goyal, Pranay Verma
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Impacts of perceived brand relationship orientation on attitudinal loyalty
European Journal of Marketing, 2012PurposeThis paper aims to contribute to the empirical validation of the relationship model as it applies to the case of major national brands positioned in the frequently purchased packaged goods markets, and propose the perceived brand relationship orientation concept as an additional antecedent of trust, affective commitment and attitudinal loyalty ...
Aurier, Philippe +1 more
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Determinants of Attitudinal Loyalty in Retail Banking
International Journal of Customer Relationship Marketing and Management, 2016This paper tests a conceptual model by drawing on the relationship marketing theory and the brand attitude literature. Two specific research aims were explored. First, the authors tests the mediating role of brand credibility in the relationships between its antecedents and attitudinal loyalty.
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Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers
Journal of Tourism Research & Hospitality, 2015Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers Abstract This study examined the correlations between two additional loyalty concepts, individual’s propensity to be brand loyal and brand specific loyalty, and identified a significant attitudinal loyalty dimension(s) in predicting behavioral loyalty among hotel ...
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Attitudinal Segmentation and Loyalty of Retailer Online Community Users
2015Over the past decade, online communities have been discussed in terms of their utility to facilitate new product development (e.g., Füller et al., 2004), and word of mouth marketing (Kozinets et al., 2010) and as a marketing research tool (Pitta and Fowler, 2005).
Hampson, DP +2 more
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THE INFLUENCE OF BEHAVIORAL LOYALTY AND ATTITUDINAL LOYALTY ON PURCHASE BEHAVIOR
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2013ABSTRACT Creative, innovative, work effectively, and efficiently are demand for the company to show its competitive advantage in the competitive business world. Every product and service that produced must surely attract the attention of customers so the products or services that produced will become customers' choice to use, and aims to be a loyal ...
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Attitudinal loyalty and trust in entrepreneurship: building new relationships
International Entrepreneurship and Management Journal, 2011This paper studies the impact of attitudinal loyalty and trust in entrepreneurship, following a client-focused strategy. In this context, trust and commitment are the cornerstone of relationship marketing, and contributes positively to achieving attitudinal loyalty, which is suitable for the maintenance of relationships over time.
Gunnar Prause +2 more
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Indian Journal of Marketing, 2016
Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops
Amresh Kumar, S. L. Gupta, Nawal Kishor
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Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops
Amresh Kumar, S. L. Gupta, Nawal Kishor
openaire +1 more source