Results 51 to 60 of about 150,771 (303)
Business-To-Business Wasta Relations
This study’s goal is to objectively look at the negative aspects of business-to-business (B2B) connections in established global business models that rely on robust networks.
Omar AlHussainan
doaj +1 more source
ABSTRACT Among the extensive research into various environmental strategies and their effects on competitive advantage, a gap remains regarding whether small and medium‐sized enterprises (SMEs) can benefit from adopting a circular economy and what kinds of internal knowledge they need to embrace it effectively.
Francisco Villegas +5 more
wiley +1 more source
Bilgi ve iletişim teknolojilerindeki gelişmeler, internet kullanımının hızla artmasıyla bilgi tabanlı bir ekonomik düzen oluşmuştur. Bilgi teknolojisi, büyümenin önemli bir itici gücü olduğu yeni ekonomik dönemde, işletmeden işletmeye (B2B) e-ticarete ...
Nida Kuyulu
doaj +1 more source
Intention to use mobile customer relationship management systems [PDF]
© Emerald Group Publishing Limited. Purpose - The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to ...
Jayawardhena, Chanaka +3 more
core +1 more source
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which leads to a brand crisis.
Rajat Kumar Behera +3 more
semanticscholar +1 more source
How Can Digital Platforms Resolve Market Failures to Foster a Circular Economy?
ABSTRACT Market failures—such as asymmetric information, incomplete markets, externalities, and market power—present major barriers to a circular economy (CE) transition. Although government intervention is traditionally proposed, this paper examines the potential of digital platforms, particularly software‐as‐a‐service (SaaS) business‐to‐business (B2B)
Ässia Boukhatmi, Wim Van Opstal
wiley +1 more source
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core +1 more source
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
Purpose This study aims to explore the impact of marketing agility on the business-to-business (B2B) firms’ capacity to address unexpected events such as the recent coronavirus (COVID-19) pandemic, examining how they reshape their strategies during the ...
L. Moi, F. Cabiddu
semanticscholar +1 more source
ABSTRACT Digital platforms, as key drivers of digital transformation, expand opportunities for business development—particularly for small and medium‐sized enterprises (SMEs)—by enabling value‐creating activities through digital resources. As infrastructures that mediate interactions and tasks, they have become increasingly central to management ...
Mira Holopainen +3 more
wiley +1 more source
The article focuses on the scope of the Directive (EU) 2019/633 of the European Parliament and of the Council of 17 April 2019 on unfair trading practices in business-to-business relationships in the agricultural and food supply chain.
Magdalena Knapp
doaj +1 more source

