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The Making of the (White) Craft Beer Industry
2020This chapter focuses on the post-Prohibition era up until craft beer arises as a response. Understanding how beer became racialized helps one to grapple with the continuities of its whiteness and the maintenance of racist practices within the beer industry writ large.
Nathaniel G. Chapman, David L. Brunsma
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Pricing Strategy in the Beer Industry
2020Beer is the oldest recorded recipe in the world. The invention of bread and beer has been argued to be responsible for humanity’s ability to develop technology and build civilization. In Mesopotamia, the oldest evidence of beer is believed to be a 6000-year-old Sumerian tablet depicting people consuming a drink through reed straws from a communal bowl.
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Contract Brewing and Its Implications for the Beer Industry
2020After years of consolidation in the industry, the beer industry has recently witnessed a wave of entries by small and medium-sized “craft” brewers. As brewing beer requires a significant investment in operational facilities, many small start-up breweries have resorted to contract brewing in their start-up phase. By collaborating with a contract brewer,
Van Kerckhoven, Sven +2 more
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Circular practices within the beer industry
CIRCULAR PRACTICES WITHIN THE BEER INDUSTRY Circular practices within the beer industry (-
Reiner, Gerald +2 more
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Business Excellence in the Beer Industry
International Journal of Business Excellence, 2021Josef Tauser, Hana Machkova
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Classics and the US Craft Beer Industry
Classical WorldABSTRACT: This paper examines the reception of classics in the US craft beer industry. A survey of all craft beers brewed between 2010 and 2021 shows that classics-related topics were frequently accessed for marketing craft beers. Although numerous motivations were identified, classics-related marketing was almost never employed to equate the modern ...
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