Results 191 to 200 of about 1,733 (204)
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Immersion in cheers: Experiencescape, customer inspiration, and drink statues in craft beer tourism using PLS-SEM, IPMA, and ANN

Journal of Vacation Marketing
The rise of craft beer tourism (CBT) has become evident, but it has received less attention from the perspective of immersive experience. This study investigates the formation of immersive experiences in CBT by integrating the experiencescape and customer inspiration theory. This research first qualitatively identifies four core dimensions of immersion
Junxin Hu, Boyu Lin, Xiaoxiao Fu
openaire   +1 more source

Tourism, authenticity, and craft beer

2020
Douglas Arbogast   +2 more
openaire   +1 more source

Beer tourism and craft beer

2021
Lebrun, Anne-Marie   +2 more
openaire   +1 more source

As if Beaches and Theme Parks Were Not Enough: Mediated Social Construction of Craft Beer Tourism in Tampa Bay

2017
The Tampa Bay region is a hotbed for craft beer. Occupied by 50 breweries, mostly opened in a five-year span, this chapter explores how a region visited for its beaches and theme parks became a tourist destination for craft beer. Content analysis of brewery and tourism organization websites, a new university brewing curriculum, and mass media stories ...
openaire   +1 more source

Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival

Journal of Travel and Tourism Marketing, 2022
Xiaoting Chi, Bo Meng, Heng Zhou
exaly  

Motivation, Behaviors, and Travel Activities of Beer Tourists

Tourism Review International, 2020
Matthew J Stone
exaly  

Beer Tourism in Izmir

2019
IŞILDAR, PINAR, YILDIZ, ÖZAY EMRE
openaire   +1 more source

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