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Journal of Vacation Marketing
The rise of craft beer tourism (CBT) has become evident, but it has received less attention from the perspective of immersive experience. This study investigates the formation of immersive experiences in CBT by integrating the experiencescape and customer inspiration theory. This research first qualitatively identifies four core dimensions of immersion
Junxin Hu, Boyu Lin, Xiaoxiao Fu
openaire +1 more source
The rise of craft beer tourism (CBT) has become evident, but it has received less attention from the perspective of immersive experience. This study investigates the formation of immersive experiences in CBT by integrating the experiencescape and customer inspiration theory. This research first qualitatively identifies four core dimensions of immersion
Junxin Hu, Boyu Lin, Xiaoxiao Fu
openaire +1 more source
2017
The Tampa Bay region is a hotbed for craft beer. Occupied by 50 breweries, mostly opened in a five-year span, this chapter explores how a region visited for its beaches and theme parks became a tourist destination for craft beer. Content analysis of brewery and tourism organization websites, a new university brewing curriculum, and mass media stories ...
openaire +1 more source
The Tampa Bay region is a hotbed for craft beer. Occupied by 50 breweries, mostly opened in a five-year span, this chapter explores how a region visited for its beaches and theme parks became a tourist destination for craft beer. Content analysis of brewery and tourism organization websites, a new university brewing curriculum, and mass media stories ...
openaire +1 more source
Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival
Journal of Travel and Tourism Marketing, 2022Xiaoting Chi, Bo Meng, Heng Zhou
exaly
Understanding tourism support for a craft beer trail: the case of Loudoun County, Virginia
Tourism Planning and Development, 2016Susan L Slocum
exaly
Motivation, Behaviors, and Travel Activities of Beer Tourists
Tourism Review International, 2020Matthew J Stone
exaly

