Results 21 to 30 of about 1,733 (204)
Examining the influence of tourism on beer demand in retail markets
versión ...
Alejandro López González +1 more
openaire +2 more sources
Strategické marketingové plánování Chrámu chmele a piva
The article draws attention to the importance of marketing communication of non-profit organizations and is an example from practice of the strategic concept of marketing mix tools.
Eliška Kochová, Dita Hommerová
doaj +1 more source
Possibilities for the Creation of Beer Routes in Hungary: A Methodological and Practical Perspective
This study aims to analyse the possibilities and the potential for the establishment of beer tourism, one of the most recently valorised tourism products of global gastro tourism, and more importantly the creation and professional criteria of beer routes
Csapó János, Wetzl Viktor
doaj +1 more source
The Will-to-Live Scale: Validity and Reliability Among Portuguese Adolescents
This work presents psychometric analyses of the Will-to-Live Scale (WTLS) among Portuguese adolescents. Two studies were carried out to establish the psychometric characteristics of the WTLS.
Joana Neto +3 more
doaj +1 more source
Drivers and challenges of RIS3‐related university engagement: Insights from five European regions
Abstract Universities have long been considered key players in regional innovation systems and innovation‐driven regional development. In addition, as part of the quadruple helix, they can play a major role in RIS3 design and implementation by acting as civic universities.
Sabrina Tomasi +9 more
wiley +1 more source
Wine consumption in China: profiling the 21st century Chinese wine consumer [PDF]
This article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014.
García-Cortijo María Carmen +3 more
doaj +1 more source
“Visit our Ancient Factories and Book your Tour”
Enogastronomic tourism refers to clients’ specific enthusiasm for visiting the area in which a product is made so that they can taste and buy at the source.
Sara Corrizzato, Silvia Cavalieri
doaj +1 more source
Microbreweries as Attractive Tourist Destinations in the Czech Republic.
Beer is historically the most popular beverage on the territory of the current Czech Republic and has over a thousand years of production tradition. It was a major export commodity in the past, and it still maintains this status today as it spreads the ...
Josef VACL
doaj +1 more source
The growth of the food tourism segment in the last two decades has opened enormous scope for the marketing & promotion of ‘indigenous food products’ which otherwise remain limited to a particular region.
Debasis Sahoo
doaj +1 more source
From Stag Party Tourism to Alcohol Cultures
In 2022 Alix Boirot, a social anthropologist with expertise in masculinities, party tourism, and addiction, conducted a lengthy interview with Thomas Thurnell Read, Senior Lecturer at Loughborough University and an internationally recognized scholar ...
Alix Boirot, Thomas Thurnell-Read
doaj +1 more source

