Results 261 to 270 of about 6,599,056 (341)

Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty

Journal of International Food & Agribusiness Marketing, 2021
This study examines the relationship of brand engagement (BE) with attitudinal loyalty (ATL), behavioral loyalty (BHL), overall brand equity (OBE), and word-of-mouth (WOM) in the context of restaur...
Anita Goyal, Pranay Verma
openaire   +2 more sources

Attitudinal and Behavioral Loyalty Toward Virtual Goods

Journal of Computer Information Systems, 2019
The relationship between loyalty, purchasing of virtual goods, and use behavior of mobile instant messaging (MIM) was examined.
Dhir, Amandeep   +4 more
openaire   +2 more sources

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