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Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
Journal of Marketing, 2008exaly
Satisfaction, loyalty and habit:An attitude-behavioural perspective
2013Olsen, S.O., Tudoran, Ana Alina
openaire +1 more source
Customer loyalty in e-commerce: an exploration of its antecedents and consequences
Journal of Retailing, 2002exaly
Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
Journal of Retailing and Consumer Services, 2008exaly
Exploring consumer loyalty behaviour towards Vietnamese strategic retail groups
2019Grant, David B. +3 more
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