Results 31 to 40 of about 2,417,696 (289)

Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps

Journal of Product & Brand Management, 2023
Purpose This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that investigates the relationship between the gameful experience, brand ...
Salma Habachi, Jorge Matute, Ramon Palau-Saumell   +2 more
semanticscholar   +1 more source

Impact of SMEs strategy on loyalty: the hairdresser case [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – This study aims to propose a theoretical framework and provide empirical evidence on the most successful marketing strategies for obtaining behavioural loyalty in small and medium enterprises (SMEs).
Ángel López-Jáuregui, Mercedes Martos-Partal, Jose María Labeaga   +2 more
doaj   +1 more source

A model for measuring passenger loyalty

Transport, 2016
Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation.
Ilona Skačkauskienė, Neringa Vilkaitė- Vaitonė, Jurgita Raudeliūnienė, Vida Davidavičienė   +3 more
doaj   +1 more source

Reward Redemption Behaviour in Retail Loyalty Schemes^* [PDF]

British Journal of Management, 2009
In most retailer loyalty schemes, cardholders obtain ‘points’ based on their purchases. These points may be redeemed for rewards. This paper uses individual cardholder transaction records from a leading UK retailer and a related qualitative study to investigate this redemption behaviour.
Smith, Andrew, Sparks, Leigh
openaire   +2 more sources

Quantitative and Spatially Explicit Clustering of Urban Grocery Shoppers in Montreal: Integrating Loyalty Data with Synthetic Population

ISPRS International Journal of Geo-Information
This study integrates customer loyalty program data with a synthetic population to analyze grocery shopping behaviours in Montreal. Using clustering algorithms, we classify 295,631 loyalty program members into seven distinct consumer segments based on ...
Duo Zhang, Laurette Dubé, Antonia Gieschen, Catherine Paquet, Raja Sengupta   +4 more
doaj   +1 more source

Union Mediation and Adaptation to Reciprocal Loyalty Arrangements [PDF]

, 2009
This study assesses the industrial relations application of the “loyalty-exit-voice” proposition. The loyalty concept is linked to reciprocal employer-employee arrangements and examined as a job attribute in a vignette questionnaire distributed to low ...
Panos, Georgios A, Theodossiou, Ioannis
core   +3 more sources

What determines behavioural intention in health services? A four-stage loyalty model [PDF]

Rajagiri Management Journal
Purpose – This study aims to deal with the paucity of studies in the stages of the development of loyalty behaviour of customers in the healthcare context by incorporating three crucial service quality dimensions (physical environment, personnel quality ...
Ajimon George, Jobin Sahadevan
doaj   +1 more source

Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty

Marketing and Management of Innovations, 2019
статті проаналізовано взаємозв’язок між іміджом, популярністю, рівнем задоволення, довірою та лояльністю молоді до бренду китайських смартфонів. Крім того, у роботі авторами проаналізовано вплив гендерного фактору на популярність бренду китайських смартфонів.
Zeng, F., Bhutto, M.Y., Soomro, Y.A.
openaire   +2 more sources

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Perceived City Sustainability and Tourist Behavioural Intentions

Smart Cities, 2023
The focus on the sustainability of tourism destinations and firms is a global trend. However, the implications of those investments in tourist behavioural intentions need further investigation. This study proposes a conceptual framework for exploring the
Stefania Conti, Álvaro Dias, Leandro Pereira   +2 more
doaj   +1 more source