Three dimensional modelling of customer satisfaction, retention and loyalty for measuring quality of service [PDF]
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The aim of this thesis is to propose a model that explains the relationship between customer satisfaction, retention and loyalty based on service quality ...
Pezeshki, Vahid
core +7 more sources
An investigation of airline service quality, passenger satisfaction and loyalty: The Jordanian Airline [PDF]
The primary objective of this thesis is to investigate the relationship between airline service quality, passenger satisfaction and passenger loyalty. This study identifies the main factors of airline service quality, passenger satisfaction and passenger
Khatib, Fahed Salim
core +6 more sources
Customer relationship management for brand commitment and brand loyalty [PDF]
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya [PDF]
During the past few years, there have been various studies on the relationship between academic behavior, teaching and student retention but not much has been on administration staff and students.
Hayford Amegbe +2 more
doaj +1 more source
Quality-satisfaction-loyalty: consumer behaviour in catering
Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty.
Mária Rudolfné Katona +1 more
openaire +4 more sources
While changes in Chinese Communist Party (CCP) recruitment are generally described as different phases focused on recruiting either “reds” or “experts,” giving more or less weight to political or technical criteria, we instead stress the importance of ...
Jérôme Doyon, Long Yang
doaj +1 more source
A behaviour model for cultural tourism: loyalty to destination [PDF]
Tourism in the Spanish economy represents 11% of the GDP (INE, 2018). Its sun and beach tourism model has diversified into other products, such as cultural tourism, that has been increasing in recent years. The objective of this research is to develop a structural model that measures the behaviour of cultural tourists, to help better understand the ...
Sánchez-Sánchez, María Dolores +2 more
openaire +3 more sources
Purpose: This study generally aims to comprehensively examine the effect of mobile banking service quality on creating customer loyalty in Islamic banking.
Rizaldi Yusfiarto
doaj +1 more source
The relationship between a satisfactory in-store shopping experience and retailer loyalty
In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
doaj +1 more source
The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]
The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
core +1 more source

