Results 11 to 20 of about 98,604 (302)
Predicting Indian Shoppers’ Malls Loyalty Behaviour [PDF]
Vikalpa: The Journal for Decision Makers, 2017 Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors. This implies that shoppers look beyond the basic chore of shopping and experience while shopping plays a vital role. To attract the attention of shoppers, mall developers
Sanjeev Prashar +3 more
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Behavioural Advertising in Building Clients’ Loyalty [PDF]
Proceedings of the 1st International Scientific Conference - Sinteza 2014, 2014 The development of information and communication technologies enabled involvement of internet based services in conducting communication activities. Mass communication has proved to be less effective because its inability to reach all targeted clients.
Jelena Stanković, Bojana Čavić
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Quality-satisfaction-loyalty: consumer behaviour in catering
Applied Studies in Agribusiness and Commerce, 2014 Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty.
Mária Rudolfné Katona +1 more
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A tri-dimensional approach for auditing brand loyalty [PDF]
, 2009 Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick +22 more
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Journal of Current Chinese Affairs, 2022 While changes in Chinese Communist Party (CCP) recruitment are generally described as different phases focused on recruiting either “reds” or “experts,” giving more or less weight to political or technical criteria, we instead stress the importance of ...
Jérôme Doyon, Long Yang
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Asian Journal of Islamic Management, 2021 Purpose: This study generally aims to comprehensively examine the effect of mobile banking service quality on creating customer loyalty in Islamic banking.
Rizaldi Yusfiarto
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Future Business Journal, 2023 The changes in market dynamics, customer-to-customer interactions, and the use of artificial intelligence have created a great concern among marketers in understanding customer behaviours such as customer loyalty.
Pamela Liana +2 more
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Consumer Behaviour and Loyalty When Purchasing Sporting Goods
International Journal of Management, Knowledge and Learning, 2022 Purpose: More and more people are involved in sports and active leisure, purchases related to sporting goods therefore increase. Due to diverse offer of sports equipment on the market, customers are becoming more and more demanding, and companies have found themselves facing a multitude of competing providers.
Tina Vukasović, Aleksander Petrič
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The relationship between a satisfactory in-store shopping experience and retailer loyalty
South African Journal of Business Management, 2006 In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
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The effects of hedonic and utilitarian values on e-loyalty: Understanding the mediating role of e-satisfaction [PDF]
International Journal of Data and Network Science, 2022 The purpose of this paper is to examine effects of hedonic and utilitarian aspects of consumer behaviour toward e-loyalty and how e-satisfaction plays a mediating role between them. A survey method was adopted to test the research model. The primary data
Mohammed Al Doghan, Abbas N Albarq
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