Results 31 to 40 of about 635,078 (283)

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC, Fragkos, K.C., Fragkos, KC, Valvi, Aikaterini C.   +3 more
core   +1 more source

Impact of SMEs strategy on loyalty: the hairdresser case [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – This study aims to propose a theoretical framework and provide empirical evidence on the most successful marketing strategies for obtaining behavioural loyalty in small and medium enterprises (SMEs).
Ángel López-Jáuregui, Mercedes Martos-Partal, Jose María Labeaga   +2 more
doaj   +1 more source

Tourists’ Food Involvement, Place Attachment, and Destination Loyalty: The Moderating Role of Lifestyle

Behavioral Sciences, 2023
Destination food has been increasingly appealing to tourists within adjacent markets. This trend has been widely recognised by destination marketers; however, scholars have paid limited attention to tourists’ psychological and behavioural responses to ...
Jingru Chen, Fu-Chieh Hsu, Libo Yan, Hoffer M. Lee, Yuqing Zhang   +4 more
doaj   +1 more source

Brand Loyalty: Impact of Cognitive and Affective Variables [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2009
Studies on brand loyalty typically focus on the behavioural side ofbrand loyalty or on the attitudinal side. Rare are the studies that examinesimultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
doaj  

A model for measuring passenger loyalty

Transport, 2016
Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation.
Ilona Skačkauskienė, Neringa Vilkaitė- Vaitonė, Jurgita Raudeliūnienė, Vida Davidavičienė   +3 more
doaj   +1 more source

Quantitative and Spatially Explicit Clustering of Urban Grocery Shoppers in Montreal: Integrating Loyalty Data with Synthetic Population

ISPRS International Journal of Geo-Information
This study integrates customer loyalty program data with a synthetic population to analyze grocery shopping behaviours in Montreal. Using clustering algorithms, we classify 295,631 loyalty program members into seven distinct consumer segments based on ...
Duo Zhang, Laurette Dubé, Antonia Gieschen, Catherine Paquet, Raja Sengupta   +4 more
doaj   +1 more source

Variety Seeking Behaviour as a Measure of Enduring Loyalty

Procedia - Social and Behavioral Sciences, 2014
AbstractPurposeThe following paper aims to study how the variety seeking behaviour impacts the value creation process and in turn has implications on customer loyalty. It also tries to measure the success of the coalition loyalty programmes which satisfy the variety seeking behaviour.
Sheorey, Pratima, Joshi, Gauri, Kulkarni, Ravi   +2 more
openaire   +1 more source

From mice to humans—divergent strategies for intestinal homeostasis and regeneration

FEBS Letters, EarlyView.
Recent advances such as organoid genome editing, xenotransplantation, imaging, and whole‐genome sequencing have enabled direct studies of human intestinal stem cells (ISCs). These studies reveal species‐specific features, including slower ISC proliferation, distinct injury responses, slower somatic mutation accumulation in humans, and an inverse ...
Keiko Ishikawa, Shinya Sugimoto, Toshiro Sato   +2 more
wiley   +1 more source

Linking indirect compensation to behavioral loyalty: attitudinal loyalty and personal job satisfaction as key drivers

Cogent Business & Management
This study investigated the impact of indirect compensation on teachers’ behavioral loyalty in vocational colleges in Guiyang City, Guizhou Province, China, and also examined the impact of attitudinal loyalty as a mediator between indirect compensation ...
Kanyanit Wichianrat, Rachadatip Uppathampracha, Bangxin Peng, Yiqing Luo   +3 more
doaj   +1 more source

Motivation and consumer behaviour in the context of loyalty programs

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013
The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish.
Klára Mrkosová, Ondřej Dufek, Luděk Majer   +2 more
openaire   +2 more sources