Results 21 to 30 of about 98,604 (302)
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Organizacijų Vadyba: Sisteminiai Tyrimai, 2020 The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to ...
Zikienė Kristina, Gagiškytė Laura
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Heliyon, 2020 To provide Muslim-friendly tourism and attract Muslim tourists, destination marketers must not only consider the generic attributes commonly available at the destination, they must also ensure the availability of attributes that serve the needs of Muslim
Ilisa Fajriyati +3 more
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Explaining Lifelong Loyalty: The Role of Identity Fusion and Self-Shaping Group Events. [PDF]
PLoS ONE, 2016 Pledging lifelong loyalty to an ingroup can have far-reaching behavioural effects, ranging from ordinary acts of ingroup kindness to extraordinary acts of self-sacrifice. What motivates this important form of group commitment?
Martha Newson +2 more
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Social Sciences, 2023 Background: Music festivals are part of the cultural industry, and have become an ever-growing phenomenon. It is essential for organisers to identify whether the marketing strategies implemented are positive and effective in generating a competitive ...
Elena García-de-Soto-Camacho +2 more
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Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers [PDF]
International Journal of Contemporary Hospitality Management, 2020 Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that ...
Mohamed, N. +4 more
openaire +2 more sources
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
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Impact of SMEs strategy on loyalty: the hairdresser case [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This study aims to propose a theoretical framework and provide empirical evidence on the most successful marketing strategies for obtaining behavioural loyalty in small and medium enterprises (SMEs).
Ángel López-Jáuregui +2 more
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Behavioral Sciences, 2023 Destination food has been increasingly appealing to tourists within adjacent markets. This trend has been widely recognised by destination marketers; however, scholars have paid limited attention to tourists’ psychological and behavioural responses to ...
Jingru Chen +4 more
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A model for measuring passenger loyalty
Transport, 2016 Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation.
Ilona Skačkauskienė +3 more
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A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
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