Results 21 to 30 of about 635,078 (283)
Tourism destination image as an antecedent of destination loyalty: The case of Linz, Austria
European Journal of Tourism Research, 2017 The concepts of destination image and tourists’ loyalty are sufficiently discussed in the literature; however, due to the multi-dimensional character of these two concepts, the existing studies fail to shed light on the multifaceted linkage between ...
Elitza Iordanova
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Future Business Journal, 2023 The changes in market dynamics, customer-to-customer interactions, and the use of artificial intelligence have created a great concern among marketers in understanding customer behaviours such as customer loyalty.
Pamela Liana +2 more
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Predicting Indian Shoppers’ Malls Loyalty Behaviour [PDF]
Vikalpa: The Journal for Decision Makers, 2017 Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors. This implies that shoppers look beyond the basic chore of shopping and experience while shopping plays a vital role. To attract the attention of shoppers,
Sanjeev Prashar +3 more
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Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Organizacijų Vadyba: Sisteminiai Tyrimai, 2020 The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to ...
Zikienė Kristina, Gagiškytė Laura
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Heliyon, 2020 To provide Muslim-friendly tourism and attract Muslim tourists, destination marketers must not only consider the generic attributes commonly available at the destination, they must also ensure the availability of attributes that serve the needs of Muslim
Ilisa Fajriyati +3 more
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The effects of hedonic and utilitarian values on e-loyalty: Understanding the mediating role of e-satisfaction [PDF]
International Journal of Data and Network Science, 2022 The purpose of this paper is to examine effects of hedonic and utilitarian aspects of consumer behaviour toward e-loyalty and how e-satisfaction plays a mediating role between them. A survey method was adopted to test the research model. The primary data
Mohammed Al Doghan, Abbas N Albarq
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Explaining Lifelong Loyalty: The Role of Identity Fusion and Self-Shaping Group Events. [PDF]
PLoS ONE, 2016 Pledging lifelong loyalty to an ingroup can have far-reaching behavioural effects, ranging from ordinary acts of ingroup kindness to extraordinary acts of self-sacrifice. What motivates this important form of group commitment?
Martha Newson +2 more
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Economic and Business Review, 2015 The article theoretically and empirically examines the strategically important issue of consumer loyalty or retention in the mobile telecommunications industry, focusing on determining the relationship between behavioural intentions and actual behaviour.
Danilo Tomšič, Tomaž Kolar
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Forum Scientiae OeconomiaThis study proposes and tests an integrated model of marketing insight–a brand's ability to understand and respond to how consumers think, feel, act, and derive meaning–comprising three theoretically grounded dimensions: psychological insight (attachment,
Jose Magano, Martim Durao
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Social Sciences, 2023 Background: Music festivals are part of the cultural industry, and have become an ever-growing phenomenon. It is essential for organisers to identify whether the marketing strategies implemented are positive and effective in generating a competitive ...
Elena García-de-Soto-Camacho +2 more
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