Results 211 to 220 of about 859 (233)
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Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality

2016
The international marketing literature has concluded that consumers’ country-focused animosity and ethnocentrism attitudes impact their reluctance to purchase products from a boycotted foreign country. The present study theorizes that, under certain circumstances, animosity and ethnocentrism can play a more complex role than simply affecting boycott ...
Dayananda Palihawadana   +2 more
openaire   +1 more source

The Influence Of Animosity, Ethnocentrism, And Religiosity On Boycott Intentions At Mcdonald's In Jabodetabek

Review: Journal of Multidisciplinary in Social Sciences
The escalating Israeli-Palestinian conflict has sparked a global wave of solidarity, including in Indonesia. Boycotts against American products, such as McDonald’s, have become a popular form of protest. The purpose of this study is to analyze animosity, ethnocentrism, and religiosity on boycott intentions at McDonald’s in Jabodetabek.
Margaretha Octavia   +4 more
openaire   +1 more source

Analisis Pengaruh Intention to Boycott pada Konsumen Produk Perancis di Indonesia

2022
Penelitian ini bertujuan untuk menguji faktor -faktor yang mempengaruhi boycott intention pada produk perancis. Ada enam variabel yang digunakan untuk mengukur yaitu, animosity, intrinsic religious motivation, self enhancement, brand distrust, product judgement, dan attitude toward boycott.
Pratiwi , Bela   +3 more
openaire   +1 more source

Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising Through The Society of the Spectacle

Journal of Political Marketing
This study investigates the interaction between political ideology and consumer behavior regarding the intentions and actions of boycotts and buycotts. Using a quantitative approach with 408 surveys analyzed using PLS-SEM and focusing on Society of Spectacle Theory, we examined how communicative tactics and media representations, particularly in ...
José A. Flecha-Ortiz   +3 more
openaire   +1 more source

The power of social pressure in steering society toward intentional boycotts of Israeli-related products

Journal of Islamic Marketing
Purpose This study aims to explore the intention to boycott products related to Israel influenced by social pressure, attitude toward Israel and boycott tendencies to self-enhancement efforts. Design/methodology/approach Data were ...
Moh. Muhlis Anwar   +2 more
openaire   +1 more source

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