Results 201 to 210 of about 859 (233)

Testing the effects of moral intensity news frames on consumer boycott intention

Journal of Consumer Marketing
Purpose This exploratory research examined how emphasizing a brand’s unethical behaviour through high moral intensity news framing influences consumer boycott intention. Design/methodology/approach The hypotheses were tested and validated using two experimental studies that expose customers of real retail and personal care product brands to news ...
Sindy Chapa
exaly   +2 more sources

Factors Influencing Boycott Intention in Support of Bds Movement in Indonesia [PDF]

This study aims to examine the influence of Attitude Toward Boycott, Subjective Norms, Perceived Behavioral Control, Animosity, and Legitimacy on Boycott Intention in Indonesia. The study used quantitative approach by distributing online questionnaire. The sample of this study obtained 182 respondents. The data was analyzed using SmartPLS 4.0 software.
Putri, Tasya Zuliana
openaire   +2 more sources

The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott

Sustainability, 2021
Brand equity is critical for brand sustainability. Companies participate in social issues to maintain brand equity by making the brand easily recognizable, superior in quality, and favored and affirmed by consumers.
Chih-Chien Wang, Shu-Chen Chang, Wang Chih-Chien   +2 more
exaly   +2 more sources

How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality

Tourism Management, 2022
This study presented and tested a conceptual model that examined how a negative event at a tourism destination influenced perceived betrayal and boycott among tourists.
Yinghua Huang
exaly   +3 more sources

Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

Journal of Retailing and Consumer Services, 2022
Global companies have often suffered from unexpected boycott campaigns in foreign markets owing to consumer animosity toward a country of origin. This study aims to empirically investigate how consumer animosity (toward economic sanctions) and affinity ...
Changju Kim, Jungkeun Kim, Shinichiro Terasaki   +2 more
exaly   +2 more sources

The Effects of a Boycott of Japanese Products and Perceptions of Japan on People’s Intention to Boycott Trips to Japan in South Korea

The Journal of Image and Cultural Contents, 2020
과연 일본 관광불매 의도는 어떠한 맥락에서 발생하고 있는 것인가. 이 연구는 지속적 일본 관광불매 의도 결정요인을 확인함으로써 이 문제에 대한 하나의 해답을 얻고자 했다. 선행연구 검토를 통해 일본 불매운동 노출(방송, 유튜브, SNS), 일본 이미지(관광지로서 일본 인식, 적대감인식). 역사/사회적 인식(피해자 동일시, 지각된 악의성), 불매운동 효능감 인식, 계획행동이론 변인을 독립변인으로 설정했다. 이 연구의 결과는 다음과 같다. 첫째, 방송을 통한 일본 불매운동 노출이 많을수록 지속적 일본 관광불매 의도가 높아졌다. 둘째, 관광지로서 일본에 대한 이미지가 부정적일수록 지속적 일본 관광불매 의도가 높아졌다.
Jeong-Ki Lee, Yu-Tien Huang
openaire   +1 more source

Factors Influencing the Boycott Intention of Japanese Products and Japanese Content Products

Advertising Research, 2021
본 연구는 2019년 일본의 한국 수출품 규제로 인한 일본 제품 불매운동에 있어서 일본산 일반 제품에 대한 불매의도와 일본산 콘텐츠 제품에 대한 불매의도가 각각 달라질 수 있다는 가설에서 출발한다. 국내 소비자들을 대상으로 설문조사를 한 결과 진보적인 성향의 소비자가 일본제품 불매운동에 더 적극적인 것으로 나타났다. 미디어 이용에 있어서는 일본제품 불매에 대한 뉴스를 많이 시청하는 사람들이 일본제품 불매운동에 더 적극적으로 참여한 것으로 나타났다. 반면에 SNS이용은 유의미한 영향을 미치지 못하는 것으로 나타났다. 일본에 대한 친숙도에 있어서 친숙도가 높은 사람들은 일본제품 불매운동 참여율이 낮게 나타났다.
Mi Won Woo, Jong Yoon Lee, Jong Woo JUN
openaire   +1 more source

Intentions to boycott “unethical” hotels : a conjoint analysis

2013
Presents examination of consumers’ intentions to boycott a hotel due to certain unethical business practices. The orthogonal design of Conjoint Analysis formulated 10 types of hotels based on 4 attributes: environmental damage, unethical labour conditions, price and ownership.
Tilikidou, Irene, Delistavrou, Antonia, Sarmaniotis, Christos   +2 more
openaire   +1 more source

Investigating boycotts and buycotts as antecedents towards attitude and intention to engage in ethical consumption

International Journal of Ethics and Systems, 2022
Purpose This paper aims to investigate the attitude towards ethical consumption and intention to engage in ethical consumption behaviour by consumers within a developing economy, building on the ethically minded consumer behaviour (EMCB) framework. Design/methodology/approach A quantitative research approach was adopted in this research.
Olamide Akintimehin, Ian Phau, Rose Ogbechie, Ayodele Oniku   +3 more
openaire   +1 more source

Determinants of consumer’s willingness to boycott surrogate products

Journal of Islamic Marketing, 2017
Purpose The purpose of this study is to examine the willingness to boycott among Malaysian consumers towards the surrogate products associated with Israel. The present study was based on the previous and an ongoing war and conflict in the Middle East.
Asmat-Nizam Abdul-Talib
exaly   +2 more sources