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The power of social pressure in steering society toward intentional boycotts of Israeli-related products

Journal of Islamic Marketing
Purpose This study aims to explore the intention to boycott products related to Israel influenced by social pressure, attitude toward Israel and boycott tendencies to self-enhancement efforts. Design/methodology/approach Data were ...
Moh. Muhlis Anwar   +2 more
openaire   +1 more source

The Heart, The Head, and The Holy: A Moderated Mediation Model of Boycott-Induced Switching Intention

The study investigates the psychological determinants of consumer switching intentions in ideologically motivated boycotts, focusing on how dual-valenced emotional drivers influence the decision to abandon global brands. It examines the mediating roles of attitude, subjective norms, and perceived behavioral control within the Theory of Planned Behavior
Vinsensius Yonakolas Fiodian   +2 more
openaire   +1 more source

Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

Journal of Retailing and Consumer Services, 2022
Changju Kim   +2 more
exaly  

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