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Journal of Islamic Marketing
Purpose This study aims to explore the intention to boycott products related to Israel influenced by social pressure, attitude toward Israel and boycott tendencies to self-enhancement efforts. Design/methodology/approach Data were ...
Moh. Muhlis Anwar +2 more
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Purpose This study aims to explore the intention to boycott products related to Israel influenced by social pressure, attitude toward Israel and boycott tendencies to self-enhancement efforts. Design/methodology/approach Data were ...
Moh. Muhlis Anwar +2 more
openaire +1 more source
Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices
2023Caroline S. L. Tan, Ioanna Papasolomou
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The study investigates the psychological determinants of consumer switching intentions in ideologically motivated boycotts, focusing on how dual-valenced emotional drivers influence the decision to abandon global brands. It examines the mediating roles of attitude, subjective norms, and perceived behavioral control within the Theory of Planned Behavior
Vinsensius Yonakolas Fiodian +2 more
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Vinsensius Yonakolas Fiodian +2 more
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