Assessing brand switching level and behaviour of growing-up milk products in Java: A structural equation modeling and multigroup analysis [PDF]
Heliyon, 2023 The biggest consumers of dairy products for children aged 1–3 years, which are referred to as growing-up milk (GUM), come from the middle and lower socioeconomic classes. More than 90% of Indonesians belong to this segment. In 2020, the proportion of the
Sunardi +3 more
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Brand switching and toxic chemicals in cigarette smoke: A national study. [PDF]
PLoS ONE, 2018 IntroductionUS law requires disclosure of quantities of toxic chemicals (constituents) in cigarette smoke by brand and sub-brand. This information may drive smokers to switch to cigarettes with lower chemical quantities, under the misperception that ...
Jennifer R Mendel +8 more
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Quitting activity and tobacco brand switching: findings from the ITC‐4 Country Survey [PDF]
Australian and New Zealand Journal of Public Health, 2015 Objective: Among Australian smokers, to examine associations between cigarette brand switching, quitting activity and possible causal directions by lagging the relationships in different directions. Methods: Current smokers from nine waves (2002 to early
Genevieve A. Cowie +3 more
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Effect of Pharmacist-Led Educational Intervention on Switching to Generic Medicine Among Patients Using Brand-Name Medicines in Japan [PDF]
PharmacyThe use of generic medicines (GEs) is being promoted to reduce healthcare costs. This study aims to evaluate the effect of a pharmacist-led educational intervention on the number of patients switching from brand-name medicines to GEs among patients who ...
Tomohiko Tairabune +6 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
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Factors Influencing Brand Switching Behaviour on Telecommunication Industry in Nepal
Nepal Journal of Multidisciplinary Research, 2021 Consumer switching behaviour is the process showed by a consumer, behaving differently to particular brand and alteration in the preference of existing product or service. Brand switching occurs when a consumer switches their allegiance from one brand of
Raju Bhai Manandhar
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Switching intention and switching behavior of adults in the non-life insurance sector: Mediating role of brand love [PDF]
Insurance Markets and Companies, 2023 In this digital era, customers in the insurance sector always look for better insurance products and services at an affordable price. When customers are unsure about service, they switch over to a better service provider.
Arun Kumar N. +3 more
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Examining the Factors Affecting Customer’s Brand Switching in Telecom Sector of Pakistan
Journal of Business and Social Review in Emerging Economies, 2023 Purpose: This research aims to understand the factors influencing brand switching in the telecommunication sector of Pakistan. The study focuses on mobile number portability (MNP) as a means of switching between networks and examines the impact of ...
Muhammad Abdullah Idrees +3 more
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Pengaruh Atribut Produk dan Harga Terhadap Brand Switching Produk Smartphone Samsung Ke Merek Lain
Jurnal Ecogen, 2022 The purpose of this study was to determine the effect of product attributes and price on brand switching on Samsung smartphone products at Padang State University.
Murni Atifah, Rose Rahmidani
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Assessment of Food Quality, Perceived Value, and Brand Image as Determinants of Brand Switching among Dinners in Food Service Establishments in Umuahia Metropolis, Abia State, Nigeria [PDF]
International Journal of Home Economics, Hospitality and Allied Research, 2022 This study sought to assess food quality, perceived value, and brand image as determinants of brand switching in food service establishments in Umuahia metropolis Abia State, Nigeria.
Iheanyi B. Anyanwu, Magret N. Ezeaku
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