Assessing brand switching level and behaviour of growing-up milk products in Java: A structural equation modeling and multigroup analysis [PDF]
Heliyon, 2023 The biggest consumers of dairy products for children aged 1–3 years, which are referred to as growing-up milk (GUM), come from the middle and lower socioeconomic classes. More than 90% of Indonesians belong to this segment. In 2020, the proportion of the
Sunardi +3 more
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Brand switching and toxic chemicals in cigarette smoke: A national study. [PDF]
PLoS ONE, 2018 IntroductionUS law requires disclosure of quantities of toxic chemicals (constituents) in cigarette smoke by brand and sub-brand. This information may drive smokers to switch to cigarettes with lower chemical quantities, under the misperception that ...
Jennifer R Mendel +8 more
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Quitting activity and tobacco brand switching: findings from the ITC‐4 Country Survey [PDF]
Australian and New Zealand Journal of Public Health, 2015 Objective: Among Australian smokers, to examine associations between cigarette brand switching, quitting activity and possible causal directions by lagging the relationships in different directions. Methods: Current smokers from nine waves (2002 to early
Genevieve A. Cowie +3 more
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Effect of Pharmacist-Led Educational Intervention on Switching to Generic Medicine Among Patients Using Brand-Name Medicines in Japan [PDF]
PharmacyThe use of generic medicines (GEs) is being promoted to reduce healthcare costs. This study aims to evaluate the effect of a pharmacist-led educational intervention on the number of patients switching from brand-name medicines to GEs among patients who ...
Tomohiko Tairabune +6 more
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Experiences Reported by People with Epilepsy During Antiseizure Medication Shortages in the UK: A Cross-Sectional Survey [PDF]
Pharmacy(1) Background: Medication shortages have become increasingly common in the UK. However, there is limited evidence regarding the experiences of people with epilepsy and their caregivers during these shortages.
Eric Amankona Abrefa Kyeremaa +5 more
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Brand-switching and tobacco taxation in Vietnam [PDF]
Tobacco Control, 2021 BackgroundThe government of Vietnam is embarking on a radical tobacco excise tax reform, switching from the current pure ad valorem scheme to a mixed system by adding a specific component. There have been concerns raised by state-owned tobacco companies against this initiative that switching to a mixed scheme may shift consumption away from cheaper ...
Anh Nguyen +2 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
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Model Perilaku Brand Switching Konsumen Dalam Pembelian Produk Otomotif di Kota Medan
Jurnal Ilmiah Manajemen dan Bisnis, 2021 This study aims to determine how the Consumer Brand Switching Behavior Model in Purchasing Automotive Products in Medan City. This research is basic research. The population in this study were consumers of car owners in Medan City. The sampling technique
Nadia Ika Purnama +2 more
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Switching intention and switching behavior of adults in the non-life insurance sector: Mediating role of brand love [PDF]
Insurance Markets and Companies, 2023 In this digital era, customers in the insurance sector always look for better insurance products and services at an affordable price. When customers are unsure about service, they switch over to a better service provider.
Arun Kumar N. +3 more
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Incidence of Brand-Switching [PDF]
Nature, 1968 THE correlation between whether or not people buy one brand of a non-durable consumer good and whether or not they buy another brand in the same product-field is extremely low, usually between +0.2 and −0.1. These small correlations are, however, highly systematic and reflect a relationship of the form
A S, Ehrenberg, G J, Goodhardt
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