Results 21 to 30 of about 11,199 (260)
Frontiers in Psychology, 2022 This study aimed to provide practical implications for South Korean corporations seeking to enter the Chinese market. It explored the influences of brand image and favorability toward citizens in a product’s country of origin (FCPCO) on consumers ...
Yan Shen, Riaz Ahmad
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Switching to Biobased Products – The Brand Owner Perspective
Industrial Biotechnology, 2021 Brand owners can play a key role in enabling biobased products to penetrate mass markets and to influence consumer choices in relation to biobased products. The current paper explores the role that brand owners can play in supporting market uptake of biobased products and captures the perspectives of European brand owners in relation to biobased ...
Gaffey, James +3 more
openaire +2 more sources
Weakened Patient Loyalty Model at Beauty Clinics: Based on Variety Seeking Behavior, Dissatisfaction, Negative WOM and Brand Switching [PDF]
SHS Web of Conferences, 2020 The purpose of this study was to design the Weakened Loyalty model through Variety Seeking Behavior, Dissatisfaction, Negative WOM and Brand Switching. The sample in this study was a patient of a beauty clinic who did treatment for one year or more and ...
Justiana Astuti Herni +1 more
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Jurnal Aplikasi Manajemen, 2023 This research aimed to identify the effects of customer satisfaction role as mediation of price and service quality to the brand switching on customers of Balqis Spa in Kediri. The research design was explanatory research.
Laila Zulhijja +2 more
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Drivers of Brand Switching Behavior in Mobile Telecommunications [PDF]
Athens Journal of Mass Media and Communications, 2018 Brand switching refers to migration of users from one brand to another. Switching is associated with negative consequences such as declining market share and poor profitability.
Nicholas Grigoriou +2 more
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Asymmetric Multidimensional Scaling of Brand Switching Among Margarine Brands
Behaviormetrika, 2012 Brand switching data among 12 margarine brands were analyzed by the asymmetric multidimensional scaling based on the singular value decomposition. A two-dimensional result was adopted as the solution. A configuration based on the left and right singular vectors is given along each dimension.
Okada, Akinori, Tsurumi, Hiroyuki
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Guidelines for Vehicle Robbery Prevention using Remote Blocking Signals [PDF]
Suan Sunandha Rajabhat University Journal of Science and Technology, 2016 In this paper, the radio signal remote sensing device was used to control the vehicle door switching control, which was the field trials experiment.
Narong Sangwaranatee +2 more
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Switching Barrier Effect on Millennial Customer Retention through the Mediation of Brand Trust
Almana: Jurnal Manajemen dan Bisnis, 2021 The existence of a business phenomenon between companies in the modern herbal medicine industry related to the difference between switching barriers, brand trust, and customer retention.
Agung Novianto Margarena +3 more
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PERILAKU BRAND SWITCHING KONSUMEN YANG BERLANGGANAN DISNEY PLUS HOTSTAR DI KOTA PADANG
Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 2023 Abstrak Konsumen yang berlangganan TV kabel MNC Vision (Indovision) ini jumlahnya mengalami penurunan secara terus menerus selama 5 tahun terakhir ini. Hal ini disebabkan oleh biaya berlangganan aplikasi Disney Plus Hotstar yang lebih terjangkau, akses ...
Geza Scortionda +2 more
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Do consumption Values Have an Effect on Brand Switching Behavior? "An Applied Study on Smartphone Users in Egypt" [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-TiğāriyyaẗThe purpose of this research is to investigate the effect of consumption values which are (functional value, emotional value, social value and epistemic value), . on brand switching behavior of smartphone users in Egypt.
Prof. Shawky M. Elsubbaugh +2 more
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