Results 11 to 20 of about 11,199 (260)
Examining the Factors Affecting Customer’s Brand Switching in Telecom Sector of Pakistan
Journal of Business and Social Review in Emerging Economies, 2023 Purpose: This research aims to understand the factors influencing brand switching in the telecommunication sector of Pakistan. The study focuses on mobile number portability (MNP) as a means of switching between networks and examines the impact of ...
Muhammad Abdullah Idrees +3 more
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Pengaruh Atribut Produk dan Harga Terhadap Brand Switching Produk Smartphone Samsung Ke Merek Lain
Jurnal Ecogen, 2022 The purpose of this study was to determine the effect of product attributes and price on brand switching on Samsung smartphone products at Padang State University.
Murni Atifah, Rose Rahmidani
doaj +1 more source
Assessment of Food Quality, Perceived Value, and Brand Image as Determinants of Brand Switching among Dinners in Food Service Establishments in Umuahia Metropolis, Abia State, Nigeria [PDF]
International Journal of Home Economics, Hospitality and Allied Research, 2022 This study sought to assess food quality, perceived value, and brand image as determinants of brand switching in food service establishments in Umuahia metropolis Abia State, Nigeria.
Iheanyi B. Anyanwu, Magret N. Ezeaku
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Investigating Brand Switching on Cosmetics Products: A Case Study of Nu Skin
Binus Business Review, 2021 The rapid development of the cosmetics industry and the high competition in the cosmetics market in Indonesia impact consumers. The market has many available choices of cosmetics products, and this situation causes many consumers to switch brands.
Mayong Ajiwinanto +2 more
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study aims to determine and assess the impact of Corporate Social Responsibility (CRS) on brand-customer relationship quality and brand switching intention.
Trần Nguyễn Khánh Hải +1 more
doaj +1 more source
Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction
JISR Management and Social Sciences & Economics, 2022 The purpose of this study is to investigate the factors contributing to brand switching and how product quality can help to maintain the brands competitive position in the market.
Rameen Fatima, Usamah Iyyaz Billah
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Customer Loyalty: The Case of Mobile Phone Users in Universiti Utara Malaysia
International Journal of Management Studies, 2011 This research attempts to examine the relationships between service quality, switching barriers and brand image and customer loyalty in the Universiti Utara Malaysia sector.
Meguellati Achour +2 more
doaj +3 more sources
Review of Management, Accounting, and Business Studies, 2022 This study aimed to determine the effect of information technology-based services, customer trust, and perceived comfort of use on brand-switching prepaid electricity products. The population in this study was 74,691 prepaid electricity customers and 100
Ni Luh Putu Utari Priangan Sari +1 more
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Brand switching and consumer identification with brands in the smartphones industry [PDF]
Journal of Consumer Behaviour, 2019 AbstractBrand loyalty literature has mainly focused on how brands perform under normal market conditions. As the business environment grows more complex, globalised, and innovative, market disruptions become more prevalent. Taking a cognition‐based approach, this paper proposes that customers identify with brands to satisfy self‐definitional needs.
Dominic Appiah +3 more
openaire +1 more source
Consumer negativity towards brands: Brand hate or brand switch
Pressacademia, 2019 Purpose- Consumer negativity is one of crucial concepts for understanding and evaluating consumers in today’s world, since emotions play key role for consumer decision making. The study aims to examine consumer negativity with related concepts (brand hate and brand switch) in Turkey context.
PİNARBASİ, Fatih, ENGİNKAYA, Ebru
openaire +3 more sources