Results 11 to 20 of about 914,357 (245)
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
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Safety of switching from brand-name to generic levetiracetam in patients with epilepsy
Drug Design, Development and Therapy, 2017 Magdalena Bosak, Agnieszka Słowik, Wojciech Turaj Department of Neurology, Jagiellonian University Medical College, Kraków, Poland Purpose: The approach to the use of generic antiepileptic drugs has recently evolved from major concern to general
Bosak M, Słowik A, Turaj W
doaj +1 more source
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]
, 1995 The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
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Investigating Brand Switching on Cosmetics Products: A Case Study of Nu Skin
Binus Business Review, 2021 The rapid development of the cosmetics industry and the high competition in the cosmetics market in Indonesia impact consumers. The market has many available choices of cosmetics products, and this situation causes many consumers to switch brands.
Mayong Ajiwinanto +2 more
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study aims to determine and assess the impact of Corporate Social Responsibility (CRS) on brand-customer relationship quality and brand switching intention.
Trần Nguyễn Khánh Hải +1 more
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Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction
JISR Management and Social Sciences & Economics, 2022 The purpose of this study is to investigate the factors contributing to brand switching and how product quality can help to maintain the brands competitive position in the market.
Rameen Fatima, Usamah Iyyaz Billah
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Customer Loyalty: The Case of Mobile Phone Users in Universiti Utara Malaysia
International Journal of Management Studies, 2011 This research attempts to examine the relationships between service quality, switching barriers and brand image and customer loyalty in the Universiti Utara Malaysia sector.
Meguellati Achour +2 more
doaj +3 more sources
Review of Management, Accounting, and Business Studies, 2022 This study aimed to determine the effect of information technology-based services, customer trust, and perceived comfort of use on brand-switching prepaid electricity products. The population in this study was 74,691 prepaid electricity customers and 100
Ni Luh Putu Utari Priangan Sari +1 more
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Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? [PDF]
, 2009 Objectives. Creating loyal customers is one of the most important aims organisations have. However, most marketing departments try to create loyal customers through customer loyalty programmes only.
Skatulla, Veronika +4 more
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Frontiers in Psychology, 2022 This study aimed to provide practical implications for South Korean corporations seeking to enter the Chinese market. It explored the influences of brand image and favorability toward citizens in a product’s country of origin (FCPCO) on consumers ...
Yan Shen, Riaz Ahmad
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