Results 231 to 240 of about 43,700 (274)
Waving flags, closing wallets: nationalism, animosity, brand loyalty and boycott intention
openaire +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Factors Influencing the Boycott Intention of Japanese Products and Japanese Content Products
Advertising Research, 2021본 연구는 2019년 일본의 한국 수출품 규제로 인한 일본 제품 불매운동에 있어서 일본산 일반 제품에 대한 불매의도와 일본산 콘텐츠 제품에 대한 불매의도가 각각 달라질 수 있다는 가설에서 출발한다. 국내 소비자들을 대상으로 설문조사를 한 결과 진보적인 성향의 소비자가 일본제품 불매운동에 더 적극적인 것으로 나타났다. 미디어 이용에 있어서는 일본제품 불매에 대한 뉴스를 많이 시청하는 사람들이 일본제품 불매운동에 더 적극적으로 참여한 것으로 나타났다. 반면에 SNS이용은 유의미한 영향을 미치지 못하는 것으로 나타났다. 일본에 대한 친숙도에 있어서 친숙도가 높은 사람들은 일본제품 불매운동 참여율이 낮게 나타났다.
Mi Won Woo, Jong Yoon Lee, Jong Woo JUN
openaire +1 more source
INTENTIONS TO BOYCOTT “UNETHICAL” HOTELS: A CONJOINT ANALYSIS
2013Presents examination of consumers’ intentions to boycott a hotel due to certain unethical business practices. The orthogonal design of Conjoint Analysis formulated 10 types of hotels based on 4 attributes: environmental damage, unethical labour conditions, price and ownership.
Tilikidou, Irene +2 more
openaire +1 more source
International Journal of Ethics and Systems, 2022
Purpose This paper aims to investigate the attitude towards ethical consumption and intention to engage in ethical consumption behaviour by consumers within a developing economy, building on the ethically minded consumer behaviour (EMCB) framework. Design/methodology/approach A quantitative research approach was adopted in this research.
Olamide Akintimehin +3 more
openaire +1 more source
Purpose This paper aims to investigate the attitude towards ethical consumption and intention to engage in ethical consumption behaviour by consumers within a developing economy, building on the ethically minded consumer behaviour (EMCB) framework. Design/methodology/approach A quantitative research approach was adopted in this research.
Olamide Akintimehin +3 more
openaire +1 more source
The Journal of Image and Cultural Contents, 2020
과연 일본 관광불매 의도는 어떠한 맥락에서 발생하고 있는 것인가. 이 연구는 지속적 일본 관광불매 의도 결정요인을 확인함으로써 이 문제에 대한 하나의 해답을 얻고자 했다. 선행연구 검토를 통해 일본 불매운동 노출(방송, 유튜브, SNS), 일본 이미지(관광지로서 일본 인식, 적대감인식). 역사/사회적 인식(피해자 동일시, 지각된 악의성), 불매운동 효능감 인식, 계획행동이론 변인을 독립변인으로 설정했다. 이 연구의 결과는 다음과 같다. 첫째, 방송을 통한 일본 불매운동 노출이 많을수록 지속적 일본 관광불매 의도가 높아졌다. 둘째, 관광지로서 일본에 대한 이미지가 부정적일수록 지속적 일본 관광불매 의도가 높아졌다.
Jeong-Ki Lee, Yu-Tien Huang
openaire +1 more source
과연 일본 관광불매 의도는 어떠한 맥락에서 발생하고 있는 것인가. 이 연구는 지속적 일본 관광불매 의도 결정요인을 확인함으로써 이 문제에 대한 하나의 해답을 얻고자 했다. 선행연구 검토를 통해 일본 불매운동 노출(방송, 유튜브, SNS), 일본 이미지(관광지로서 일본 인식, 적대감인식). 역사/사회적 인식(피해자 동일시, 지각된 악의성), 불매운동 효능감 인식, 계획행동이론 변인을 독립변인으로 설정했다. 이 연구의 결과는 다음과 같다. 첫째, 방송을 통한 일본 불매운동 노출이 많을수록 지속적 일본 관광불매 의도가 높아졌다. 둘째, 관광지로서 일본에 대한 이미지가 부정적일수록 지속적 일본 관광불매 의도가 높아졌다.
Jeong-Ki Lee, Yu-Tien Huang
openaire +1 more source
Company social irresponsibility and customer boycott intention in times of crisis
Journal of Marketing AnalyticsThis paper aims to reveal the impact of the company's social irresponsibility in times of crisis (e.g., earthquake period) on customers' boycott intention. Additionally, it examines whether customers' altruistic values and impression management tactics used by companies on social media mitigate or/and accentuate the company’s irresponsibility on ...
Halit Keskin +2 more
openaire +2 more sources
Testing the effects of moral intensity news frames on consumer boycott intention
Journal of Consumer MarketingPurpose This exploratory research examined how emphasizing a brand’s unethical behaviour through high moral intensity news framing influences consumer boycott intention. Design/methodology/approach The hypotheses were tested and validated using two experimental studies that expose customers of real retail and personal care product brands to news ...
Olivia Stacie-Ann Cleopatra Bravo +1 more
openaire +1 more source
International Journal of Management and Economics Invention
Gamification has rapidly become a core strategy in marketing, but what happens when it fails is still not well understood. This study addresses this gap by examining how a Failed Gamification Experience (FGE), defined as a violation of consumers’ hedonic expectations, influences Brand Boycott Intentions (BBI).
Nhu Anh Le +4 more
openaire +1 more source
Gamification has rapidly become a core strategy in marketing, but what happens when it fails is still not well understood. This study addresses this gap by examining how a Failed Gamification Experience (FGE), defined as a violation of consumers’ hedonic expectations, influences Brand Boycott Intentions (BBI).
Nhu Anh Le +4 more
openaire +1 more source
2016
The international marketing literature has concluded that consumers’ country-focused animosity and ethnocentrism attitudes impact their reluctance to purchase products from a boycotted foreign country. The present study theorizes that, under certain circumstances, animosity and ethnocentrism can play a more complex role than simply affecting boycott ...
Dayananda Palihawadana +2 more
openaire +1 more source
The international marketing literature has concluded that consumers’ country-focused animosity and ethnocentrism attitudes impact their reluctance to purchase products from a boycotted foreign country. The present study theorizes that, under certain circumstances, animosity and ethnocentrism can play a more complex role than simply affecting boycott ...
Dayananda Palihawadana +2 more
openaire +1 more source