Understanding consumer responses to special event entertainment (SEE) in shopping centres [PDF]
, 2006 This paper reviews the literature on the use of entertainment in shopping centres and outlines the constructs believed to impact upon consumer’s responses to special event entertainment. Special event entertainment (SEE) refers to entertainment events or
Johnson Morgan, Melissa +2 more
core
How positioning strategies affect co-branding outcomes [PDF]
, 2015 Co-branding is a widely applied strategy, with research indicating differential benefits to the parent brands. Past studies suggest the source of these differences may be due to the partners’ relative market position, and characteristics such as brand ...
Charlton, Nathalie, Wason, Hilary
core +2 more sources
Growing Shopping Malls and Behavior of Urban Shoppers [PDF]
Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well ...
Rajagopal
core
Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World [PDF]
, 2018 This study explores brand identity, brand image and their relationship within the modern film brand of J.K. Rowling’s Wizarding World (JKRWW). The research builds upon literature into media and film brands (e.g.
Jordan, L., Quest, J.
core
The interplay between SME owner-managers and the brand-as-a-person [PDF]
, 2019 Purpose – The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-tomedium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to ...
Cambra Fierro, Jesús +4 more
core +2 more sources
Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products. [PDF]
Heliyon, 2023 Al Mamun A +4 more
europepmc +1 more source
The effects of store atmosphere on shopping behaviour - A literature review. [PDF]
, 2012 This paper provides an insight into how the atmospherics of a retail environment influence shopping behaviour. Its objective is to support researchers and practitioners by summarizing the current state of knowledge and identifying gaps and avenues for ...
Bohl, Patrick
core
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence. [PDF]
Front Psychol, 2022 Brengman M, Willems K, De Gauquier L.
europepmc +1 more source
Categorization by Groups [PDF]
Categorization is a core psychological process central to consumer and managerial decision-making. While a substantial amount of research has been conducted to examine individual categorization behaviors, relatively little is known about the group ...
Hamilton, R.W. +2 more
core +1 more source
Designing the Business Model of Herbal Pharmaceutical Knowledge based Companies [PDF]
, 2017 Today, research has indicated Knowledge based companies as a potential area in promoting knowledge economy, and due to the substantial added-value they make in the knowledge economy of the countries, these companies play a pivotal role in producing ...
Akbari, Morteza +3 more
core +1 more source