Results 41 to 50 of about 4,454 (191)
Congruency and Engagement Test in an Event Marketing Sponsorship Context [PDF]
, 2014 Intercept survey data collected at a medium-size Midwestern ethnic festival are used to assess how top-of-mind and aided brand recall are influenced by ethnic congruence among attendees, brand sponsors, and the event, and by the use of passive or ...
Brinker, David L., Pokrywczynski, James
core +1 more source
The Journal of Humanistic Counseling, EarlyView.ABSTRACT With an increased need for counselors across the country, there is a corresponding need to recruit and retain quality graduate students in counseling programs. Using bell hooks’ framework of beloved community, this conceptual article explores how to develop a sense of belonging in counselor education among students of diverse identities inside
Ellise Nolan, Madeline Clark
wiley +1 more source
The effects of store atmosphere on shopping behaviour - A literature review. [PDF]
, 2012 This paper provides an insight into how the atmospherics of a retail environment influence shopping behaviour. Its objective is to support researchers and practitioners by summarizing the current state of knowledge and identifying gaps and avenues for ...
Bohl, Patrick
core
Psychology &Marketing, EarlyView.ABSTRACT Consuming luxury products and services has received little systematic attention as a potential pathway to consumer well‐being, despite sporadic evidence suggesting that luxury experiences may catalyse self‐transformational processes and happiness‐related outcomes.
Solon Magrizos +2 more
wiley +1 more source
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
The effects of shelf display on online grocery choices. [PDF]
Research on shelf effects in traditional grocery stores has shown that a product's absolute and relative shelf position may strongly affect consumer choices.
Breugelmans, Els +2 more
core
Public Administration and Development, EarlyView.ABSTRACT How do cultural stereotypes influence the likelihood that minority street‐level bureaucrats (SLBs) will actively represent marginalized subgroups within their ethnocultural community? While existing scholarship on representative bureaucracy has focused on the conditions under which minority SLBs engage in active representation, this study ...
Sohad Amaria, Einat Lavee, Nissim Cohen
wiley +1 more source
Sustainable Development, EarlyView.ABSTRACT Corruption, particularly in the corporate sector, is a major sustainable development problem since it affects the balanced development of society, the environment, and the economy. Although it is well acknowledged that a unified organizational culture is essential for fostering a sustainable enterprise and that a suitable culture can reduce ...
Pana Ratanabanangkoon +1 more
wiley +1 more source
Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products. [PDF]
Heliyon, 2023 Al Mamun A +4 more
europepmc +1 more source
Strategic Entrepreneurship Journal, EarlyView.Abstract Research Summary Financial resource acquisition is crucial for ventures but hindered by uncertainty. While signaling mitigates this uncertainty, its effectiveness hinges on venture novelty and the narratives used to clarify embedded information. Adopting a configurational lens, we examine the interplay among novelty, signals, and narratives in
Jiahe Wang, Lien Denoo, Joris Knoben
wiley +1 more source