Results 71 to 80 of about 6,033 (135)
Point of Sales Promotions and Buying Stimulation in Retail Stores [PDF]
This paper analyzes drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The buying behavior in reference to point of sales promotions offered by retailing firms and determinants of sensitivity
Rajagopal
core
Influence of personality traits on generation Z consumers' click-through intentions towards personalized advertisements: A mixed-methods study. [PDF]
Saha P, Sengupta A, Gupta P.
europepmc +1 more source
Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]
Ĺ ola HM, Khawaja S, Qureshi FH.
europepmc +1 more source
Multimodal consumer choice prediction using EEG signals and eye tracking. [PDF]
Usman SM +4 more
europepmc +1 more source
A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing. [PDF]
Luna Cortes G.
europepmc +1 more source
Timely Euthanasia in the United States Dairy Industry-Challenges and a Path Forward. [PDF]
Walker JB +2 more
europepmc +1 more source

