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Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
Economics and CultureAbstract Research aim . Authenticity has become an essential quality for brands, with 86% of consumers preferring brands that are perceived to be authentic (Stackla, 2021). As a result, the drivers of brand authenticity are gaining momentum as an important research object.
Agne Leonaviciute +3 more
openaire +3 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric supportive care clinical trials often involve multiple clinically important outcomes, complicating trial interpretation. Hierarchical composite endpoints (HCEs) provide a framework to integrate key outcomes according to clinical importance.
Willem H. Collier +11 more
wiley +1 more source
Idealist theories of sport in relation to art
Journal of Aesthetics & Culture, 2018 If what can be described as “ideal” in relation to art may be somewhat abstract, then in this article I will apply the basic notion that the ideal is that which links the invisible (thought-content) and visible (the form, “frame”, “vessel”) to that of ...
Danny Shorkend
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Childhood aplastic anemia (AA) is a rare disease, and both the disease itself and its treatment cause significant morbidity. We aimed to determine the contemporary incidence of childhood AA in Finland, to compare the clinical characteristics of AA against inherited bone marrow failure syndromes (IBMFS) and refractory cytopenia of ...
Lauri‐Matti Kulmala +8 more
wiley +1 more source
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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Strategic Design through Brand Contextualization [PDF]
, 2013 Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Nikitas, Alexandros +2 more
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Frontiers in NutritionObjectiveThis study examined the relationship between physical condition and plasmacytoid dendritic cell (pDC) activation in healthy adults who ingested Lactobacillus paragasseri SBT2055 (LG2055).MethodsThis randomized, double-blind, placebo-controlled ...
Eiji Kobatake +4 more
doaj +1 more source
The Role of Chemotherapy in Pediatric Myoepithelial Carcinoma: A Systematic Review of the Literature
Pediatric Blood &Cancer, EarlyView.ABSTRACT Myoepithelial carcinoma (MEC) in pediatric patients is a rare and aggressive malignancy characterized by heterogeneous morphology and variable molecular features. The optimal role of chemotherapy remains unclear. We conducted a systematic review according to PRISMA 2020 guidelines to evaluate chemotherapy in pediatric and young‐adult patients ...
Marco Salvi +7 more
wiley +1 more source
« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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MicroorganismsPreviously, we reported that Lactobacillus paragasseri SBT2055 (LG2055) activates plasmacytoid dendritic cells (pDCs) and induces interferon alpha (IFN-α) in vitro.
Eiji Kobatake, Toshinobu Arai
doaj +1 more source