Results 21 to 30 of about 2,033,503 (343)
A Traditional Chinese Medicine Plant Extract Prevents Alcohol-Induced Osteopenia
Frontiers in Pharmacology, 2021 Traditional Chinese medicine (TCM) has been practiced in the treatment of bone diseases and alcoholism. Chronic excessive alcohol use results in alcohol-induced bone diseases, including osteopenia and osteoporosis, which increases fracture risk ...
Dongyang Qian +22 more
doaj +1 more source
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
openaire +1 more source
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
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Green Analytical Chemistry, 2022 Herein we describe a platform method to study the charge heterogeneity of adeno-associated virus (AAV) capsid proteins. The method, based on imaged capillary isoelectric focusing (icIEF) with native fluorescence imaging detection, was validated, and can ...
Jiaqi Wu, Chris Heger
doaj +1 more source
The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
Advances in Polymer Technology, 2020 Background and Objective. Qingke (Tibetan hulless barley, Hordeum vulgare L.) contains a high content of β-glucan among all the cereal varieties. Although β-glucan has multiple physiological functions, the physiological function of qingke β-glucan was ...
Jialiang Hu +10 more
doaj +1 more source
Study on the Characteristics of Matched Filtering for Coherent Optical Fiber Transmission System
Guangtongxin yanjiu, 2021 Aiming at the influence of matched filter (e.g.root raised cosine filter) on the coherent optical fiber communication system, the effect of roll-off factor (Rf) are studied under different value of optical bandwidth, residual dispersion and nonlinearity.
Ming-xiong DUAN +7 more
doaj +1 more source
The effect of social media communication on consumer perceptions of brands [PDF]
, 2013 Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M. +29 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Pediatric patients with extracranial solid tumors (ST) receiving chemotherapy are at an increased risk for Pneumocystis jirovecii pneumonia (PJP). However, evidence guiding prophylaxis practices in this population is limited. A PJP‐related fatality at our institution highlighted inconsistent prescribing approaches and concerns about
Kriti Kumar +8 more
wiley +1 more source
Moderating effect of the type of brand on the belief-attitude-behaviour model [PDF]
, 2017 Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention.
Llonch Andreu, Joan +3 more
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