Results 101 to 110 of about 2,060 (292)
Perspectives:a research-based guide for brand activism
Consumers, employees and society at large seems to expect more and more that brands take a stand on societal issues. This notion is known as brand activism.
Verlegh, Peeter W.J.; id_orcid
core +1 more source
Spatial metrics in fire ecology: seeking consistency amidst complexity
Biological Reviews, EarlyView.ABSTRACT Technological advances, including remote sensing, have led to a proliferation of metrics used in ecological studies to examine spatial patterns of fire regimes and their ecological effects. Researchers can use many different metrics to analyse spatial variation in both fire events and resulting fire regimes, including fire size, shape ...
Alexander R. Carey +5 more
wiley +1 more source
RED is the New Black: Brand Culture, Consumer Citizenship and Political Possibility
International Journal of Communication, 2008 Any quick glance at cultural, social, and political life in 21st Century United States discloses compelling evidence that regardless of identity, or generation, or socio-economic status, we organize our lives within brand culture.
Sarah Banet-Weiser, Charlotte Lapsansky
doaj
Brand Activism: The Impact of Brand Social Activism on Purchasing Choices
openNel contesto del marketing contemporaneo, il fenomeno del Brand Activism ha assunto un ruolo di crescente importanza. Questo concetto, relativamente recente, rappresenta una nuova frontiera nelle strategie delle imprese, che scelgono di prendere ...
BELLESSO, ANGELA
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Business Strategy and the Environment, EarlyView.ABSTRACT Firms' continuous pursuit of making a profit in the competitive market may ignore the actions related to environmental responsibilities. This set of actions for financial gains constitutes environmental misconduct, which not only harms ecosystems and communities but also brings reputational damage. Negative press and social media amplification
Ashutosh Singh +3 more
wiley +1 more source
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity [PDF]
Empirical evidence concerning the effects of brand activism on brand equity is growing but remains mixed at best. Although non-profit brands increasingly implement activism initiatives, there are not yet any studies that look outside the commercial ...
Ekinci, Yuksel +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition to a circular economy (CE) in the textile and clothing (TC) industry is frequently attributed to sustainability‐oriented innovation (SOI), yet empirical understanding of the systemic conditions under which SOI enables CE remains underdeveloped.
Krishnendu Saha +3 more
wiley +1 more source
Frontiers in CommunicationPolitically motivated rumors on social media can ignite brand animosity and mobilize boycott movements, posing reputational risks to brands. This study examines Orange Egypt, a telecommunications brand targeted during heightened geopolitical tensions, to
Mona Shehata
doaj +1 more source
Breaking the silence: Brand Activism and the role of influencer
reservedSi esplora l'evoluzione del marketing nell'era digitale e le crescenti aspettative dei consumatori, in particolare delle nuove generazioni come la Gen Z, verso una maggiore responsabilità sociale e ambientale da parte delle aziende.
PAVAN, JESSICA
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Brand activism: an opportunity or a risk?
, 2021 Korporacije se poslužujejo aktivizma blagovnih znamk, ki lahko vpliva na potrošnikovo percpecijo njih in družbenega gibanja. V diplomski nalogi smo sprva opredelili družbena gibanja, pomembnost komunikacije v sklopu njih, blagovne znamke, njene ...
Žekš, Vanessa
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