Results 111 to 120 of about 2,060 (292)
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
Brand’s sustainable design activities and brand attitude
Korea Institute of Design Research Society, 2022 Soyoung Lee +5 more
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT As firms increasingly incorporate environmental, social, and governance (ESG) concerns into their strategic agendas, stakeholder legitimacy—an audience‐conferred judgment of organizational appropriateness—has become pivotal. We theorize legitimacy as expanding a hybrid response portfolio in which firms may pursue substantive change (business ...
Min‐Jae Lee +3 more
wiley +1 more source
Bodies, Brands, and Bullies: Culture Jamming and the Livestreaming of Engagement
Social Media + SocietyThis article uses a case study of an anti-brand protest that was livestreamed on Twitch to develop a media and cultural studies framework for conceptualizing livestreaming platforms as mechanisms that extract engagement and discoverability value from ...
David Murphy, Joshua Jarrett
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates how firms in emerging economies integrate artificial intelligence (AI) with environmental, social, and governance (ESG) practices to enhance biodiversity conservation and circular economy outcomes. It examines the mediating role of corporate social responsibility (CSR) governance and the moderating effect of ...
Suleman Bawa, Simplice A. Asongu
wiley +1 more source
Consumer Backlash To Brand Activism [PDF]
This paper investigates how the shared-responsibility myth shapes consumer backlash to brand activism in the context of climate change, using the theoretical lens of responsibilisation and collects primary data via semi-structured in-depth interviews ...
Liu, G., Mal, C., Li, M.
core
Green Talk, Costly Walk: The Financial Cost of Greenwashing
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the financial consequences of greenwashing, operationalized as the misalignment between ESG disclosure and actual ESG performance. While prior research has explored the reputational and ethical dimensions of greenwashing, its impact on firms' cost of debt remains underexamined.
S. Taddeo, A. Regoli, O. Weber, R. Carè
wiley +1 more source
Brand Activism: Advertising and Ethics of Visibility
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
Scalvini, Marco
core
Drivers of Nature‐Related Investment Strategies Among Institutional Investors
Business Strategy and the Environment, EarlyView.ABSTRACT Institutional investors are increasingly responding to biodiversity loss through nature‐related investment strategies. Using survey data from 557 institutional investors, this study examines the drivers of strategy selection and how biodiversity risk is integrated across investor types, sizes, and regions.
Emma Olofsson
wiley +1 more source
This research examines the concept and efficacy of brand activation tactics employed by Airtel, a prominent Indian telecommunications provider. Airtel has effectively engaged its customers through diverse brand activation activities that create immersive and memorable experiences, enhancing brand identification and customer loyalty.
openaire +3 more sources