Results 131 to 140 of about 2,060 (292)
Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy?
, 2023 Tradicionalmente, as marcas posicionavam-se tendo em conta as suas características de desempenho. No entanto, em mercados competitivos como os da atualidade, e com as características dos novos consumidores, este posicionamento é insuficiente. As novas gerações têm expectativas para as marcas e negócios. Esperam que estas demonstrem preocupação e sirvam
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Décisions Marketing• Objectifs : Selon la théorie de la relation entre le consommateur et la marque, cette recherche vise à découvrir les mécanismes par lesquels les consommateurs approuvent, désapprouvent ou ignorent les campagnes d’activisme de marque d’un point de vue affectif et cognitif. • Méthodologie : Cette recherche analyse deux stratégies d’activisme de marque,
Moumade, Samia +2 more
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, 2021 The trend to take a stand in campaigns has been identified as an upcoming phenomenon and the term brand activism has been discovered in the context.
Sagebrand, Nina +2 more
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A Decision‐Making Model for Implementing Green Technology in Sustainable Building Projects
Business Strategy and the Environment, EarlyView.ABSTRACT Green technology (GT) adoption is pivotal for reconciling environmental stewardship with economic viability in the built environment, particularly in resource‐constrained emerging economies. However, empirical evidence on how specific GT drivers actively mitigate adoption barriers remains scarce.
Abdelazim Ibrahim +5 more
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Business Strategy and the Environment, EarlyView.ABSTRACT The governance of chemicals and nanomaterials presents a critical challenge, as significant uncertainties regarding safety and sustainability match their innovation potential. This creates a “knowledge‐to‐action” gap, hindering the practical implementation of safety and sustainability by design (SSbD) principles.
Mario Miozza +4 more
wiley +1 more source
Instrumental Use of Corporate Social Responsibility and Capitalist Activism
4. Boyut Medya ve Kültürel Çalışmalar DergisiThis study highlights how the concept of social responsibility has been transformed into corporate social responsibility (CSR), which has been detached from social responsibility both etymologically and epistemologically.
E. Sahra Öztürk
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Explaining Consumer Reactions to Brand Activism With the ABC Model of Brand Stereotypes
Psychology & MarketingABSTRACT This paper adapts the agency–beliefs–communion (ABC) model of stereotypes regarding social groups to the context of brand activism. The model predicts that consumers' perceptions of brand agency (A) and brand conservative–progressive beliefs (B) determine brand communion (C).
Petar Gidaković +3 more
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How to effectively communicate brand activism
Given the growing expectations on the part of stakeholders for brands to assume greater responsibility towards social issues, it would be expected that most brand campaigns taking an active position on relevant socio-political issues, as is the case with
Miguel, Alexandra, Miranda, Sandra
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Brand Activism - the Battle Between Authenticity and Consumer Scepticism
, 2020 Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak ...
Ouda, Sam, Kubiak, Karolina
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Complex Firms, Controversial Outcomes: Global Evidence on ESG Failures and Remedies
Business Strategy and the Environment, EarlyView.ABSTRACT We examine whether business complexity increases firms' exposure to negative environmental, social, and governance (ESG) outcomes, specifically ESG controversies, using a global panel of firms from 37 countries over the period 2002–2021.
Abongeh A. Tunyi +3 more
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