Results 281 to 290 of about 2,060 (292)

What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness

Journal of Interactive Advertising
Chen Lou
exaly  

The Effects of Brand Activism on Brand Performance

openaire   +1 more source

The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures

Journal of Retailing and Consumer Services
Barbara Francioni, Roberta De Cicco
exaly  

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Journal of Global Marketing
Mario D'Arco, Antonella Cammarota, Vittoria Marino   +2 more
exaly  

Brand Activism Toolkit - From the Allyshipt status to Brand Activism

openaire   +1 more source

Power from words: The influence of brand activism message framing on consumer purchase intention

Psychology and Marketing
Shengcheng Xie, Haiying Wei, Siyun Chen   +2 more
exaly  

Digital Brand Activism and Collective Action: Mapping Challenges and Strategies

Journal of Interactive Advertising
Amanda Spry, Bernardo Figueiredo, Marian Makkar   +2 more
exaly  

Left out, stay out? The impact of social exclusion on consumer engagement in brand activism

Journal of Retailing and Consumer Services
Haiying Wei
exaly  

Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities

Journal of Promotion Management
Hai-Ninh Do, Tra My Nguyen
exaly  

The impacts of Brand Activism on firm value: an emerging market perspective

Journal of Business Research
Amir Rezaee, Mariana Bassi Suter, Simone Regina Didonet   +2 more
exaly