Results 271 to 280 of about 2,060 (292)

BRAND ACTIVISM: A Literature Review and Future Research Agenda

International Journal of Consumer Studies, 2023
Antonella Cammarota, Mario D'Arco, Vittoria Marino   +2 more
exaly  

Brand activism change agents: strategic storytelling for impact and authenticity

Journal of Strategic Marketing, 2023
Thomas Martin Key, Astrid L Keel, Eric M Olson   +2 more
exaly  

Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Journal of Product and Brand Management, 2023
Martin Haupt, Stefanie Wannow, Alexander Haas   +2 more
exaly  

From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Journal of Brand Management, 2023
Zoe Lee, Amanda Spry, Yuksel Ekinci
exaly  

The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam

Asia Pacific Journal of Marketing and Logistics, 2023
Dinh Toan Nguyen
exaly  

The Impact of Brand Activism

With social media being an accelerator of spreading news and trends and therefore giving room to social movements, also companies saw the power of these momentums and started engaging in social movements in their communications. Many companies openly state their activism for dedicated social topics.
openaire   +1 more source

Impact of the Environment-Friendly Activities of Brands on Brand Preference

2011
Şirketlerin sadece kendilerine fayda sağlayan bir kurum olmaktan ziyade topluma faydalı kuruluşlar olmaları gerektiği yaklaşımı son dönemde öne çıkmaktadır. Sosyal sorumluluk kapsamında değerlendirilebilecek bir çok faaliyet içerisinde firmaların çevre dostu uygulamaları artmaktadır.
openaire   +2 more sources

Brand activism and the consequence of woke washing

Journal of Business Research
Fayez Ahmad, FRANCISCO Guzman
exaly  

Navigating Brand Activism

Jag Sheth, Can Uslay
openaire   +1 more source

Brand Cre-Activity

2013
openaire   +1 more source