Results 251 to 260 of about 2,060 (292)

Research on the Influence of Brand Activism on Sports Brand Loyalty

Journal of Digital Art Engineering and Multimedia
Yang Liu, Jing Li
openaire   +1 more source

Older Black Americans' Perspectives on Structural Racism-Resilience as a Form of Resistance. [PDF]

J Racial Ethn Health Disparities
Bergman AJ, Szanton SL, LaFave SE, Fashaw-Walters SA, Taylor JL, Thorpe RJ, Nkimbeng M.   +6 more
europepmc   +1 more source

Unpacking the emotional drive: a grounded theory model of online collective action in social media. [PDF]

Front Psychol
Li S, Hao J, Li T, Zhang Y, Feng T, Zhu X.   +5 more
europepmc   +1 more source

Formation of fan psychological ownership and Its influence on fan enthusiasm: a hybrid approach using PLS-SEM and fsQCA. [PDF]

Front Psychol
Huang Q, Zou Y.
europepmc   +1 more source

Identity and entitlement in accounts of (morally) normative and informational social influence for sustainability. [PDF]

Br J Soc Psychol
Cooper L.
europepmc   +1 more source

Can Brand Activism Benefit Luxury Brands?

Psychology & Marketing
ABSTRACTBrands are increasingly taking an active stance on divisive socio‐political issues such as racial justice, transgender rights, gun control, and international conflicts (e.g., the Ukraine‐Russia war). Due to its polarizing nature, brand activism can be a risky strategy, and it is not yet understood how consumers react to brand activism conducted
Dina Khalifa, Victoria‐Sophie Osburg
openaire   +2 more sources

Essays on Brand Activism

The dissertation includes 3 essays on the topic of brand activism. The first essay delineates brand activism from related constructs (such as, e.g., corporate social responsibility), summarizes existing empirical literature on brand activism, and proposes future research avenues in the context of brand activism.
Virkus, Tjark
openaire   +2 more sources

Strategic B2B brand activism: Building conscientious purpose for social impact

Industrial Marketing Management, 2022
In the business-to-business (B2B) domain, brand activism is growing as a tool for attending to social problems and achieving brand differentiation. In this paper, we introduce B2B brand activism and conceive it as an emerging strategy that is enacted ...
Sommer Kapitan, Joya A Kemper, Jessica Vredenburg   +2 more
exaly   +4 more sources

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism [PDF]

Journal of Brand Management, 2023
As brand activism continues to move up the corporate agenda, a more comprehensive understanding of its effects is needed. This paper contributes to the evolving research by investigating moral emotions (i.e.
Stefanie Wannow, Martin Haupt, Martin Ohlwein   +2 more
exaly   +3 more sources