Results 41 to 50 of about 2,060 (292)
Brand Activism in sports: truth or propaganda?
, 2023 openIndagine sul brand activism nel mondo sportivo, in particolare sulla tematica ambientale. Obiettivo della ricerca è capire se i brand di questo mondo agiscono concretamente e in maniera credibile in favore dell'ambiente o se sono solo iniziative di ...
CRISTIN, MARCO
core
The Influence of Brand Activism on Consumer Loyalty and Social Change
SocietyThis study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context.
Abdul Rahman Arie Wicaksono +2 more
doaj +1 more source
Participatory Culture: From Co-Creating Brand Meaning to Changing the World
GfK Marketing Intelligence Review, 2014 Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and action can endorse brands, but they can also harm a brand as the new generation moves from being socially and ...
Jenkins Henry
doaj +1 more source
Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [PDF]
مطالعات رفتار مصرف کننده., 2020 Promoting brand personality can be a sufficient impetus for customer satisfaction, loyalty, commitment, affective and emotional attachment between customers and the brand.
Saeed Mir, Ali Rashidpoor
doaj
LekturAbstrak Penelitian ini berupaya untuk menyingkap pemahaman mengenai respons audiens pengguna media sosial X terhadap diversity and inclusive brand activism yang dilakukan oleh Skin Game sebagai merek dagang bagi salah satu skincare di Indonesia.
Agnes Jatayu Lintang Kinanthi +1 more
doaj +1 more source
Honesty or Fakery? Feminism as a strategic focus for brands on Instagram
Historia y Comunicación Social, 2022 Digital feminism has recently gained prominence in society as a result of the growing defence of feminist values in different social networks by influencers.
Belén López Vázquez +1 more
doaj +1 more source
Strategi Brand Activation pada Brand Minuman Kekinian
Kiwari, 2023 Technology is of course growing rapidly and many companies are competing to use the best strategy for their products so that they have their own uniqueness. This is done so that a brand can easily attract consumers and potential customers.
Helena Aurora, Sisca Aulia
openaire +1 more source
, 2023 Through this thesis, we will identify the characteristics and defining features that make up BA, providing a clear definition and classification for the phenomena. This will help distinguish it from similar concepts, assist in future research, and provide marketing and corporate managers with a better understanding of the differences necessary for ...
Marku, Sared, Egholm, Geir
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
The rain feels different under the same umbrella: Experiences with poverty across LGBTQ subgroups
American Journal of Community Psychology, EarlyView.Abstract Population‐based survey data have demonstrated that LGBTQ communities report varying rates of economic insecurity, yet very little research directly assesses how pathways into and experiences with poverty look different among subgroups at the intersections of sexual orientation and gender identity (SOGI).
Bianca D. M. Wilson, Lillian Nguyen
wiley +1 more source