Results 41 to 50 of about 627,694 (248)
When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism
Journal of Applied Marketing TheoryThis paper uses an active, two-party political landscape in the U.S. as a testing ground to study the effects of an individual’s level of perceived political identification, fantasy proneness, and conspiracy mentality as possible antecedents of extreme ...
Esta Shah +2 more
doaj +1 more source
When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity [PDF]
Purpose This research aims to investigate the impact of brand activism on consumer perceptions and intentions. It explores whether activist brands are rewarded during performance-related crises and “penalized” during value-related crises, particularly ...
Cioppi, Marco +3 more
core +1 more source
American Journal of Community Psychology, EarlyView.Abstract This paper examines psychologists' ethical dilemmas in immigration detention centers. Using critical psychology, border, and detention scholarship, it highlights psychologists' historical complicity in state violence, from the U.S. Enhanced Interrogation Program to current border regimes.
Francesca Esposito +6 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract Evaluations of community‐engaged research (CEnR) typically emphasize health outcomes rather than the partnership processes that contribute to intervention effectiveness. This scoping review synthesized community partner‐identified strategies for successful community‐academic health research partnerships with Black American communities and ...
Kaylyn A. Garcia +6 more
wiley +1 more source
Impact of Brand Activism on Brand Personality and Brand Loyalty
Sustainable Business and Society in Emerging EconomiesObjective: This study sets out to deeply explore the way different aspects influence brand loyalty. We're particularly interested in understanding how customers perceive different brands when brands are doing some activities regarding social welfare ...
Ammara Kiran +3 more
doaj +1 more source
Is Brand Activism The New Normal? [PDF]
, 2022 In recent years, brands have begun “taking a stand” on sociopolitical issues to influence societal change. As such, brand activism is a newly evolved form of brand communication.
Serin, Nuket
core
Australian Journal of Social Issues, EarlyView.ABSTRACT Education is a central mechanism for ensuring that Indigenous–State treaties are understood, supported and endure through political change. Public knowledge shapes the negotiation, acceptance, implementation and long‐term stability of agreements. In Australia, however, treaty knowledge remains fragmented.
Jacob Prehn, Harry Hobbs, Jessica Horton
wiley +1 more source
Nothing to See Here: Researching Non‐Recent Child Abuse in Schools and the Politics of Silence
Australian Journal of Social Issues, EarlyView.ABSTRACT While institutions, including schools, have responsibilities to protect children from harm, responses to instances of child sexual abuse have often exhibited avoidance and denial. Recent public inquiries in Australia revealed that some institutions, particularly in the Catholic sector, employed a deliberate strategy of silence which was used ...
John Crowley +2 more
wiley +1 more source
Social Media + Society, 2022 In June 2020, millions of Instagram users shared black squares along with hashtags including #BlackOutTuesday and #BlackLivesMatter before pausing their social media content for the day.
Mariah L. Wellman
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT As modes of activism rapidly evolve, activists—both seasoned and emerging—must increasingly navigate a hybrid terrain of both digital and non‐digital engagement. This paper draws on the personal narratives of 16 nascent activists based in Australia to explore how they develop competencies related to digital storytelling, which is critical to ...
Garth Stahl +5 more
wiley +1 more source