Results 31 to 40 of about 89,340 (310)
, 2023 Global and local brands have increasingly embraced brand activism in recent years. In brand activism, brands not only take a stand on social, political, environmental, or economic issues but also take action to solve these problems. Despite the popularity of the practice, there is still much to explore about the dynamics of brand activism strategies ...
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Brand activism: Does courting controversy help or hurt a brand?
International Journal of Research in Marketing, 2020 How do consumers react when brands take a stand on controversial socio-political issues? The results from a series of studies, involving both unknown and well-known brands, show that attitudes towards the brand decreased substantially among consumers who disagreed with a brand's stand, whereas there was no significant effect among consumers who were ...
Sourjo Mukherjee, Niek Althuizen
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LekturAbstrak Penelitian ini berupaya untuk menyingkap pemahaman mengenai respons audiens pengguna media sosial X terhadap diversity and inclusive brand activism yang dilakukan oleh Skin Game sebagai merek dagang bagi salah satu skincare di Indonesia.
Agnes Jatayu Lintang Kinanthi +1 more
doaj +1 more source
, 2023 Through this thesis, we will identify the characteristics and defining features that make up BA, providing a clear definition and classification for the phenomena. This will help distinguish it from similar concepts, assist in future research, and provide marketing and corporate managers with a better understanding of the differences necessary for ...
Marku, Sared, Egholm, Geir
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Brands Take a Stand for Good: The Effect of Brand Activism on Social Media Engagement [PDF]
, 2019 Brands are entering an era where brand activism and corporate social responsibility strategies are holding a large influence on consumer purchase decision making, rather than the traditional brand product marketing.
Gray, Alexis A
core +2 more sources
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Jurnal VICIDI, 2023 Startr merupakan bisnis branding baru yang khusus melayani UMKM dengan menawarkan jasa brand identity, packaging dan sosial media management. Penelitian ini bertujuan untuk mengetahui bagaimana cara merancang brand activation yang efektif dan serta media promosi yang tepat untuk meningkatkan brand awareness Startr.
Celine Thang, Rendy Iswanto
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RWU Professor\u27s Study Finds More Risk than Reward in Brand Activism [PDF]
, 2017 Marketing professor co-authors journal article about “The Power of Politics in Branding” amid nation’s increasing political ...
Fitzpatrick, Edward
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Non-western contexts: the invisible half [PDF]
, 2012 Like many other disciplines within the broad area of social sciences (e.g., anthropology, gender studies, psychology, sociology, etc.), consumer research is also highly navigated by scholars from Western countries.
Ahmet Süerdem +36 more
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The rain feels different under the same umbrella: Experiences with poverty across LGBTQ subgroups
American Journal of Community Psychology, EarlyView.Abstract Population‐based survey data have demonstrated that LGBTQ communities report varying rates of economic insecurity, yet very little research directly assesses how pathways into and experiences with poverty look different among subgroups at the intersections of sexual orientation and gender identity (SOGI).
Bianca D. M. Wilson, Lillian Nguyen
wiley +1 more source