How Brand activism is dealing with gender equality? [PDF]
, 2023 openIl fenomeno contemporaneo del brand activism nasce dalla volontà di Philip Kotler di sottolineare che le azioni dei brand sono guidate dalla società, in particolare dalla Gen Z e dai Millenials che chiedono alle aziende di aderire non più solo a ...
BOSCARIOL, GAIA
core
Sustainable Fashion Trend. Enhancing Sustainability in Fashion Through Visual Communication Media [PDF]
Pad, 2021 From the French Fashion Pat to the Green in Italy brand, governments set sustainability targets to be achieved in the short term, indicating precise dates as an upper limit for reducing environmental impact in the fashion industry.
Giulia Scalera
doaj
A literature review of brand bravery, brand activism, and sustainable branding as contemporary branding strategies: The Social Marketing new era [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجاريةBrand management literature is continuously developing in response to the fast-moving business environment. The notions of brand bravery, sustainable branding, and brand activism have recently emerged as promising social marketing and branding strategies.
Ahmed Abdelkader
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Contemporary Consumption of Brand Activism
, 2023 When it is well-executed, evidence suggests that brand activism can create beneficial outcomes for a brand: However, effects on both the cause and the consumer are less understood.
Vredenburg, Jessica, Lewis, Natasha
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Linking corporate social responsibility, brand activism, and corporate reputation: the portuguese case [PDF]
, 2022 Corporate social responsibility (CSR) and, more recently, brand activism have become important topics in business strategies, with companies playing an increasingly prominent role in socio-political life and addressing a wide range of social issues ...
Miguel, Alexandra +3 more
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The Influence of Brand activism on Consumer Brand Attitude Study1
, 2023 The purpose of this study is to explore the impact of brand activism on consumer brand attitude. Specifically, this study proposes that brand activism can stimulate consumers' perception of brand moral courage , and then prompt consumers to have positive
Shengcheng Xie
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ZoneModa Journal, 2021 In the contemporary digital environment, brands are modelling their communication strategies on values typical of the corporate world and thus creating a widened narrative which transforms emotional storytelling into something more oriented towards ...
Marta Martina
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Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K. +8 more
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The Influence of Brand activism on consumer brand attitude Study2
, 2023 The purpose of this study is to explore the moderate effects of action time (first activist vs. followers) on the influence of brand activism on consumer brand attitude.
Shengcheng Xie
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Brands Taking a Public Stand: A Keyword Analysis of Brand Activism
TržištePurpose – The purpose of this research is to explore which keywords are most relevant and valuable to a particular audience or industry. This study is aimed primarily at reviewing the short history of brand activism from the marketing literature and ...
Baris Batuhan Gecit +2 more
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