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What we know about anticonsumption: An attempt to nail jelly to the wall [PDF]
, 2020 Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and overlapping constructs beleaguer the pertinent literature, preventing research in the field from reaching its full potential.
Dinhof, Katharina +3 more
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WAHYOO COMPANY BRANDING ACTIVITIES
International Journal of Application on Social Science and Humanities, 2023 Branding is the process of brand formation by the company to the public. Each company must have their own branding activities according to the excellences of each company. In start-up companies, branding activities are important to help achieve the demands of start-up companies.
Joy Jones, Septia Winduwati
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Brands Taking a Public Stand: A Keyword Analysis of Brand Activism
TržištePurpose – The purpose of this research is to explore which keywords are most relevant and valuable to a particular audience or industry. This study is aimed primarily at reviewing the short history of brand activism from the marketing literature and ...
Baris Batuhan Gecit +2 more
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Participatory Culture: From Co-Creating Brand Meaning to Changing the World
GfK Marketing Intelligence Review, 2014 Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and action can endorse brands, but they can also harm a brand as the new generation moves from being socially and ...
Jenkins Henry
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Brand activism: Research trends and cluster analysis
European Research on Management and Business EconomicsThis paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects.
Jorge Luna-Amador +2 more
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Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [PDF]
مطالعات رفتار مصرف کننده., 2020 Promoting brand personality can be a sufficient impetus for customer satisfaction, loyalty, commitment, affective and emotional attachment between customers and the brand.
Saeed Mir, Ali Rashidpoor
doaj
Honesty or Fakery? Feminism as a strategic focus for brands on Instagram
Historia y Comunicación Social, 2022 Digital feminism has recently gained prominence in society as a result of the growing defence of feminist values in different social networks by influencers.
Belén López Vázquez +1 more
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The Influence of Brand Activism on Consumer Loyalty and Social Change
SocietyThis study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context.
Abdul Rahman Arie Wicaksono +2 more
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SSRN Electronic Journal, 2022 With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., whether and how to respond) in these contexts remains unclear. This research investigates consumers' reactions to brand response strategies (e.g., engage vs.
Li, Jingjing +2 more
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Embracing ethical fields: constructing consumption in the margins [PDF]
, 2011 Purpose Literature examining resistant consumer behaviour from an ethical consumption stance has increased over recent years. This paper argues that the conflation between ethical consumer behaviour and ‘anti-consumption’ practices results in a ...
Riach, Kathleen, Shaw, Deirdre
core +1 more source