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Brand Activism: Advertising and Ethics of Visibility

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
Scalvini, Marco
core   +4 more sources

Brand Activism in sports: truth or propaganda?

, 2023
openIndagine sul brand activism nel mondo sportivo, in particolare sulla tematica ambientale. Obiettivo della ricerca è capire se i brand di questo mondo agiscono concretamente e in maniera credibile in favore dell'ambiente o se sono solo iniziative di ...
CRISTIN, MARCO
core  

Contemporary Consumption of Brand Activism

, 2023
When it is well-executed, evidence suggests that brand activism can create beneficial outcomes for a brand: However, effects on both the cause and the consumer are less understood.
Vredenburg, Jessica, Lewis, Natasha
core   +1 more source

The Influence of Brand Activism on Consumer Loyalty and Social Change

Society
This study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context.
Abdul Rahman Arie Wicaksono, Erick Lauren Ray, Bayu Giri Prakosa   +2 more
doaj   +1 more source

Participatory Culture: From Co-Creating Brand Meaning to Changing the World

GfK Marketing Intelligence Review, 2014
Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and action can endorse brands, but they can also harm a brand as the new generation moves from being socially and ...
Jenkins Henry
doaj   +1 more source

Purpose-Led Performance: The Strategic Role of Consumer-Centricity in Brand Activism [PDF]

Social justice, environmental sustainability, and political activism are becoming prevalent topics in today's global marketplace. As a result, businesses and brands face increasing pressure from citizens to take a stance on such issues. Brand activism is
Turner, Brenda R
core   +1 more source

Dinamika respons audiens digital di media sosial x terhadap kampanye diversitas & inklusivitas sebagai brand activism skin game

Lektur
Abstrak Penelitian ini berupaya untuk menyingkap pemahaman mengenai respons audiens pengguna media sosial X terhadap diversity and inclusive brand activism yang dilakukan oleh Skin Game sebagai merek dagang bagi salah satu skincare di Indonesia.
Agnes Jatayu Lintang Kinanthi, Awanis Akalili   +1 more
doaj   +1 more source

Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [PDF]

مطالعات رفتار مصرف کننده., 2020
Promoting brand personality can be a sufficient impetus for customer satisfaction, loyalty, commitment, affective and emotional attachment between customers and the brand.
Saeed Mir, Ali Rashidpoor
doaj  

Honesty or Fakery? Feminism as a strategic focus for brands on Instagram

Historia y Comunicación Social, 2022
Digital feminism has recently gained prominence in society as a result of the growing defence of feminist values in different social networks by influencers.
Belén López Vázquez, Celia Rangel-Pérez   +1 more
doaj   +1 more source

Consumer Backlash To Brand Activism [PDF]

This paper investigates how the shared-responsibility myth shapes consumer backlash to brand activism in the context of climate change, using the theoretical lens of responsibilisation and collects primary data via semi-structured in-depth interviews ...
Liu, G., Mal, C., Li, M.
core   +6 more sources