Results 71 to 80 of about 627,694 (248)

When activism may prove counterproductive: An exploratory study of anti-brand spoof advertising effects in the tobacco industry [PDF]

First stage of research on the effects of anti-tobacco brand spoof ads on the consumer, this paper proposes an exploratory study of netnographic inspiration of the comments left on YouTube by individuals freshly exposed to anti-tobacco brand spoof ads ...
Renaud Lunardo, Béatrice Parguel, Jean-Charles Chebat   +2 more
core  

Do Governance Structures Drive Green Building Adoption? A Machine Learning Approach With Random Forests

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines the determinants of firms' propensity to adopt green buildings in the Euro Stoxx 300 and the S&P 500 indices, during 2012–2023. Using random forest binary classifiers, we assess the relative importance of financial, sectoral, geographic, and climate governance predictors and uncover nonlinear relationships often overlooked ...
María del Carmen Valls Martínez, José Manuel Santos‐Jaén, María Estefanía Sánchez Pacheco, Fernando José Zambrano Farías   +3 more
wiley   +1 more source

Generation Z’s perception of brand activism

, 2022
This work was carried out to determine the impact of brand activism on the perception of the younger generation Z in the Czech Republic. A qualitative approach was used to conduct the analysis, which helped to analyze the collected data from in-depth ...
Semchuk, Anastasiia
core   +2 more sources

A Decision‐Making Model for Implementing Green Technology in Sustainable Building Projects

Business Strategy and the Environment, EarlyView.
ABSTRACT Green technology (GT) adoption is pivotal for reconciling environmental stewardship with economic viability in the built environment, particularly in resource‐constrained emerging economies. However, empirical evidence on how specific GT drivers actively mitigate adoption barriers remains scarce.
Abdelazim Ibrahim, Ahmed Farouk Kineber, Ayodeji Emmanuel Oke, Mehrdad Arashpour, M. K. S. Al‐Mhdawi, Abe Abimbola Maxwell   +5 more
wiley   +1 more source

Essays on Brand Activism

The dissertation includes 3 essays on the topic of brand activism. The first essay delineates brand activism from related constructs (such as, e.g., corporate social responsibility), summarizes existing empirical literature on brand activism, and ...
Virkus, Tjark
core   +1 more source

Stakeholder Engagement as a Design Principle: Orchestrating a Digital Platform for the Safety and Sustainability of the Nanomaterials Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT The governance of chemicals and nanomaterials presents a critical challenge, as significant uncertainties regarding safety and sustainability match their innovation potential. This creates a “knowledge‐to‐action” gap, hindering the practical implementation of safety and sustainability by design (SSbD) principles.
Mario Miozza, Luigi Mersico, Jelena Barbir, Genc Alimehmeti, Angelo Paletta   +4 more
wiley   +1 more source

Consumer Boycotts and Fast-Food Chains: Economic Consequences and Reputational Damage

Societies
The increasing avoidance of international fast-food chains is a widespread phenomenon influenced by economic, social, and political factors. This study examines the risks and implications of restaurant boycotts, focusing on their role in social justice ...
Ibrahim A. Elshaer, Alaa M. S. Azazz, Sameh Fayyad, Chokri Kooli, Amr Mohamed Fouad, Amira Hamdy, Eslam Ahmed Fathy   +6 more
doaj   +1 more source

Complex Firms, Controversial Outcomes: Global Evidence on ESG Failures and Remedies

Business Strategy and the Environment, EarlyView.
ABSTRACT We examine whether business complexity increases firms' exposure to negative environmental, social, and governance (ESG) outcomes, specifically ESG controversies, using a global panel of firms from 37 countries over the period 2002–2021.
Abongeh A. Tunyi, Ali Uyar, Nejla Ould Daoud Ellili, Abdullah S. Karaman   +3 more
wiley   +1 more source

The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it

, 2023
Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine.
Pavlovica, Nadezda, Lendeng, Jeannie
core   +2 more sources

Brand relationships and consumer intentions: mapping research trends through a systematic literature review and bibliometric analysis

Cogent Business & Management
Branding research has shifted from traditional constructs such as brand loyalty, brand equity, and customer satisfaction towards contemporary concerns of digital, socially constructed, and ethically grounded branding.
Sayani Biswas, Aruna P.
doaj   +1 more source