Results 71 to 80 of about 89,340 (310)
The frontlines of brand risk: interview with Patrick Marrinan [PDF]
Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go terribly wrong for brands. Decline can be fast and the landing hard.
Fournier, Susan, Srinivasan, Shuba
core +1 more source
Abstract The emergence of generative artificial intelligence (GenAI) is reshaping the research landscape and carries significant implications for Digital Humanities (DH), a field long intertwined with computational methods and technologies. This study examines how DH scholars are adopting and critically evaluating GenAI in their research. Drawing on an
Rongqian Ma, Meredith Dedema, Andrew Cox
wiley +1 more source
Shakespeare for Revolution: From Canon to Activism in V for Vendetta and Sons of Anarchy
Shakespeare’s works have long been a place of cultural and political struggles, and continues to be so. Twenty-first century non-canonical fiction is appropriating Shakespeare for activist purposes.
Forés Rossell, Maria Consuelo
doaj +1 more source
Consumption in action. Mapping consumerism in international academic literature [PDF]
The consumer-citizen and more generally, the emergence of active forms of citizenship mediated by consumption point to a change in the relations of production, consumption and distribution.
Pattaro, Chiara, Setiffi, Francesca
core +2 more sources
Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
wiley +1 more source
Opposing consensus science through scholarly practices: The role of claims maintenance
Abstract This study examines how three US‐based communities who oppose consensus science produce and disseminate scholarly‐like artifacts: pro‐life activists, Young Earth Creationists, and Anthropogenic Climate Crisis skeptics. Prior research shows that industry‐ or church‐backed advocacy campaigns often generate claims supported by these communities ...
Irene V. Pasquetto +3 more
wiley +1 more source
CONSUMER RESISTANCE TO MARKETING: DRIVERS, MANIFESTATIONS, AND IMPLICATIONS
Consumer resistance has emerged as a defining force in contemporary marketing, reshaping traditional brand-consumer dynamics. This paper examines how empowered consumers are increasingly rejecting or challenging marketing practices perceived as ...
Кристина Тарасова +2 more
doaj +1 more source
The Ethical Backlash of Corporate Branding [PDF]
Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources - the transition from industrial to post ...
Basu, Kunal, Palazzo, Guido
core
Delineating gender/sex‐related studies through bibliometric analysis
Abstract The multidisciplinary and socially grounded nature of Women's/Gender/Feminist Studies poses unique challenges for bibliometric analysis, as it extends beyond conventional disciplinary boundaries. This paper makes three key contributions: (1) We propose a novel retrieval method for constructing a corpus of scholarly documents in research areas ...
Natsumi S. Shokida +2 more
wiley +1 more source
Sleeping with the enemy? : strategic transformations in business - NGO relationships through stakeholder dialogue [PDF]
Campaigning activities of non-governmental organisations (NGOs) have increased public awareness and concern regarding the alleged unethical and environmentally damaging practices of many major multinational companies.
Burchell, Jon, Cook, Joanne
core +2 more sources

