Results 91 to 100 of about 636,163 (280)

Brand evangelism in the digital era: The impact of data-driven influencer marketing

Journal of Open Innovation: Technology, Market and Complexity
In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby, Y. Suryanarayana Murthy, Rohit Bansal   +2 more
doaj   +1 more source

Impact of Self Expressive Brands and Brand Attachment on Brand Advocacy: The Mediating Role of Brand Love

Jinnah Business Review, 2019
The main objective of this study was to examine the impact of self expressive brands and brand attachment on brand advocacy with the mediating role of brand love. Findings are revealed on the survey of people who get involved with the Clothing Brand and become brand advocates.
Abdul Qayyum, Ayesha Saeed
openaire   +1 more source

A Fluorine‐Free, Low Ion Pair Electrolyte for Transition Metal‐Free and Halogen‐Free Sodium Batteries

Advanced Energy Materials, EarlyView.
Fluorine‐containing electrolytes dominate modern rechargeable batteries, yet the fundamental design principles for fluorine‐free systems remain largely unexplored. We demonstrate that fluorine‐free electrolyte chemistry can simultaneously achieve long cycle life, fast charging, and stable interphase formation in sodium‐ion batteries.
Dawei Xia, Pengcheng Li, He Zhou, Xu Feng, Dennis Nordlund, Weibo Huang, Ge Li, Feng Lin   +7 more
wiley   +1 more source

Gerakan Transnasional dan Kebijakan : Strategi Advokasi Greenpeace Detox Campaign on Fashion di Tiongkok

Dauliyah, 2016
This study aims to understand the power of NGOs through advocacy campaign strategies to change the behavior or policies of other actors. This study analyzed Greenpeace advocacy on Detox Campaign on Fashion in China, in the period of 2011 to 2013.
Puti Parameswari
doaj   +1 more source

Differentiated Impacts of EU Rural Development Measures: A Finite Mixture Evaluation of Italian Olive Farms

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This paper examines the relationship between participation in the EU Rural Development Program and the economic performance of Italian olive farms using a finite‐mixture model with inverse‐probability‐weighted regression adjustment. Based on 2010–2022 FADN panel data, it estimates heterogeneous treatment effects while correcting for selection ...
Francesco Caracciolo, Marilena Furno
wiley   +1 more source

Extension Economists: Valued in Mission, Penalized in Practice

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT As the public engagement arm of the land‐grant mission, we argue that Extension faculty in US agricultural economics departments face an identity crossroads as they struggle for institutional support. Specifically, we argue that Extension economists function as boundary‐spanning professionals within academic structures that often devalue ...
Trey Malone, Craig W. Carpenter, Courtney Bir, Andrew J. Van Leuven, Rebecca Wasserman‐Olin, Wendong Zhang   +5 more
wiley   +1 more source

How AI social responsibility shapes consumers’ brand advocacy

Humanities & Social Sciences Communications
This paper employs a mixed-methods research approach to investigate the dimensional structure of AI social responsibility and its influence mechanism on consumer brand advocacy.
Pengyi Shen, Dehui Peng, Aonan Zhu, Jinan Xu   +3 more
doaj   +1 more source

India–United States Agricultural Trade Under the America‐First Agenda

Agribusiness, EarlyView.
ABSTRACT This article examines India–United States agricultural trade under the America‐First agenda, highlighting trade patterns, tariff structures, and potential impacts of United States trade policies. Total agricultural trade remains modest at $7 billion annually, with India imposing higher tariffs (average 39%) than the United States (5%).
Badri N. Gopalakrishnan, Munisamy Gopinath, Kannan Kumar   +2 more
wiley   +1 more source

Dimensions and effects of brand experience and brand advocacy in the new generation consumer

International Journal of Social Sciences and Education Research
The present research examines the effect of brand experiences on brand advocacy behaviors within the new generation of consumers raised within the dynamics of the digital age. The impact of brand experiences on the levels of brand adoption and advocacy among this new generation of consumers, who have grown up in close interaction with technology, was ...
Serap Bozkurt, Şenay Yavuz
openaire   +2 more sources

Traceability of Agri‐Food Products: The Key to Conscious Trade

Agribusiness, EarlyView.
ABSTRACT Globalization and growing concerns about sustainability have led to improvements in product traceability, quality, and sustainability. Traceability contributes to environmental protection and supports sustainable development by fostering transparency in agricultural practices and encouraging the responsible use of resources.
Scarlett Queen Almeida Bispo, Fernanda Aparecida Silva, Michelle Márcia Viana Martins, Marcelo José Braga Nonnenberg, Ruan da Silva Vianna, Carla Cristina Passos Cruz   +5 more
wiley   +1 more source