Results 1 to 10 of about 283 (173)

The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors [PDF]

Journal of Brand Management, 2022
The paper reports findings from a two-stage study of consumer–brand relationships conducted between April 2021 and June 2021, at a time the COVID-19 pandemic had forced consumers to live through social distancing mandates and school/office closures ...
Sashittal H, Jassawalla A, Sachdeva R.
europepmc   +2 more sources

From Green Intentions to Actions: The Role of Covert, Overt, and Guerrilla Marketing in Promoting Green Consumerism

SAGE Open
Traditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent ...
Muhammad Ashraf, Asif Mahmood
doaj   +1 more source

A targeted approach to vaccine hesitancy. [PDF]

Oxf Open Immunol, 2023
Leston M, de Lusignan S, Hobbs FDR.
europepmc   +1 more source

What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers' purchase intentions. [PDF]

Heliyon, 2022
Rungruangjit W.
europepmc   +1 more source

Effects of media portrayal on perceived cruise risk, image, and intentions. [PDF]

Tour Manag Perspect, 2023
Book LA, Tanford S, Baloglu S.
europepmc   +1 more source

From Warranty Voids to Uprising Advocacy: Human Action and the Perceived Moral Patiency of Social Robots. [PDF]

Front Robot AI, 2021
Banks J.
europepmc   +1 more source

Control, power, and responsibility: a qualitative study of local perspectives on problem drinking in Peruvian Andean highlands. [PDF]

Global Health, 2021
Yamaguchi S, Lencucha R, Brown TG.
europepmc   +1 more source

Situating anticipation in everyday life: Using sensory methods to explore public expectations of synthetic biology. [PDF]

Public Underst Sci, 2019
Meckin R, Balmer A.
europepmc   +1 more source

Obituary: Guy Thompson Vise Jr, MD (1939-2009). [PDF]

Clin Orthop Relat Res, 2010
Derkash RS.
europepmc   +1 more source

How does eFangelism trigger hedonic consumption in sports? The mediating role of fan engagement through social networking sites. [PDF]

BMC Psychol
Horozoğlu MA, Korkmaz O.
europepmc   +1 more source