Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]
Frontiers in Psychology, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Khalid Hussain +2 more
exaly +6 more sources
Encouraging Brand Evangelism Through Failure Attribution and Recovery Justice: The Moderating Role of Emotional Attachment [PDF]
Frontiers in Psychology, 2022 Brand evangelism is essential to the profitability of e-shops, but the effects of failure attribution and recovery justice in encouraging brand evangelism in the online service recovery context are not straightforward. Grounded on a framework integrating
Tingting Zhu, Sung Kyu Park
doaj +2 more sources
Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion [PDF]
BMC Public Health, 2023 Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single ...
Zhou Guanqi, Zeb Un Nisa
doaj +2 more sources
Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists [PDF]
Behavioral Sciences, 2023 Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of ...
Warinrampai Rungruangjit +2 more
doaj +2 more sources
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service [PDF]
International Research Journal of Business Studies, 2015 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj +5 more sources
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
Malaysian Management Journal, 2020 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +4 more sources
From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
PLoS ONEThis study investigates how frontline employee attributes foster customer brand evangelism in ASEAN hospitality, addressing whether symbolic brand image or relational trust better explains advocacy and under what conditions these mechanisms vary across ...
Ngo Cao Nghia +2 more
doaj +2 more sources
The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
doaj +1 more source
Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude [PDF]
Frontiers in PsychologyIntroductionNarcissistic personality traits have increasingly been associated with identity-driven and pleasure-oriented consumption patterns. In sport contexts, where visibility, achievement, and symbolic recognition are highly salient, personality ...
Gokcer Aydin +5 more
doaj +2 more sources
Sustainability, 2022 Green brand evangelism builds an important psychological and behavioral basis on promoting the positive interaction between green brands and consumers, as well as on realizing the co-creation of green brand value. This study selects brand authenticity issues as the entry point and investigates brand authenticity on green brand evangelism. In particular,
Xixiang Sun
exaly +2 more sources