Results 21 to 30 of about 492,819 (230)
Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
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, 2023 Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical evidence on the potential role of ...
Zaman, Umer +9 more
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Examining the Relationship between Consumer Brand Relationships and Brand Evangelism
Australian Journal of Business and Management Research, 2021 It is a well-known fact now that consumers falsify profound and meaningful relationships with particular brands and that such consumer brand relationships are expected to impact brand-related behavior of consumers. The study investigates the influence of three consumer-brand relational constructs - brand trust, brand affect and brand identification ...
Mukesh Kumar Mishra +2 more
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Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
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ANALISIS PENGARUH BRAND EXPERIENCE, BRAND LOYALTY, DAN BRAND SATISFACTION TERHADAP BRAND EVANGELISM PADA APPLE IPHONE [PDF]
, 2022 The purpose of this study was to determine whether brand experience, brand loyalty, and brand satisfaction affect iPhone brand evangelism. This research is a descriptive quantitative research, descriptive research.
Arouw, Crizki +1 more
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Brand evangelism among online brand community members [PDF]
, 2016 In todays’ digital age, the way consumer interacts with other consumers as well as organization had changed dramatically. Benefited from social media development, online brand community had recognized as powerful alternative media that could contribute ...
Shaari, Hasnizam, Ahmad, Intan Shafinaz
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Destination brand love and evangelism among international tourists in Vietnam: Roles of corrective engagement, empowerment, and authenticity [PDF]
Innovative MarketingType of the article: Research Article AbstractRecent tourism studies increasingly emphasize tourists’ active roles in destination experiences, prompting closer examination of how different forms of participation relate to destination brand outcomes ...
Hoai Thi Thu Luong, Hai Ninh Nguyen
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Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [PDF]
مدیریت بازرگانی, 2019 Objective Branding evangelism, as a new and growing phenomenon, includes positive recommendations to others about the brand, as well as measures to weaken rival brands.
Adel Azar +2 more
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Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur.
Özlem Özdemir Süzer, Sena Altın
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Cogent Business & ManagementThe present study integrates the Stimulus–Organism–Response model into influencer marketing. This study examines consumer-brand engagement as a vital link between influencer attributes (credibility, authenticity, and content quality) and followers’ brand
Amira Gamal Ahmed, Hazem Rasheed Gaber
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