The Nexus Between Service Encounter Perfomance and Brand Evangelism
Sriwijaya International Journal of Dynamic Economics and Business, 2019 Despite its usefulness in business settings, very little is known about branding in the lens of higher education. The purpose of this study was to examine special critical incidents during service encounter performance which can trigger brand evangelism.
David Amani
doaj +4 more sources
Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait
ProceedingsThe objectives of this study are to investigate brand identification, brand symbolism, and brand evangelism, examining their interplay among the consumers of two frozen yogurt brands in Kuwait (PICK and Pinkberry) [...]
Ahmed Al-Saber +3 more
doaj +2 more sources
Journal of Theoretical and Applied Electronic Commerce ResearchModern commercial organizations have started to embrace the metaverse platform as a new channel for marketing their products and services. As prominent brand representatives, virtual influencers are responsible for strengthening consumer–brand ...
Maja Gulan +3 more
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Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist
Sriwijaya International Journal of Dynamic Economics and Business, 2018 Smartphone market is rapidly changing and facing a highly competitive environment, with constant product introductions. It is characterized by quickly evolving technology and designs, aggressive pricing, short product life cycles, and rapid imitation ...
Lina Anggraini
doaj +1 more source
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China [PDF]
, 2023 Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical evidence on the potential role of ...
Zaman, Umer +9 more
core +2 more sources
The Relationship between Brand Authenticity and Brand Evangelism: An Empirical Study on Athletes Sports Shoes” [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023 This study aims to investigate the direct relationship between brand authenticity (BA) and brand evangelism (BE) among athletes’ sports shoes. The study employed a deductive approach and a quantitative research method. An online questionnaire was used to
Weam Ali Mahmoud Yousef El-Naghi +2 more
doaj +1 more source
How to convert Millennial consumers to brand evangelists through social media micro-influencers [PDF]
Innovative Marketing, 2021 Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons.
Kanyawee Pornsrimate, Anon Khamwon
doaj +1 more source
Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
doaj +1 more source
Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
doaj +1 more source
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [PDF]
مدیریت بازرگانی, 2019 Objective Branding evangelism, as a new and growing phenomenon, includes positive recommendations to others about the brand, as well as measures to weaken rival brands.
Adel Azar +2 more
doaj +1 more source