Results 21 to 30 of about 206 (184)

Destination brand love and evangelism among international tourists in Vietnam: Roles of corrective engagement, empowerment, and authenticity [PDF]

Innovative Marketing
Type of the article: Research Article AbstractRecent tourism studies increasingly emphasize tourists’ active roles in destination experiences, prompting closer examination of how different forms of participation relate to destination brand outcomes ...
Hoai Thi Thu Luong, Hai Ninh Nguyen
doaj   +1 more source

Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [PDF]

‫مدیریت بازرگانی, 2019
Objective Branding evangelism, as a new and growing phenomenon, includes positive recommendations to others about the brand, as well as measures to weaken rival brands.
Adel Azar, Abbasli Rastgar, Hooshmand Bagheri Garabollagh   +2 more
doaj   +1 more source

Genç Tüketicilerde E-Ticaret Sitelerine Yönelik Marka Güveni ve Tüketici-Marka Özdeşleşmesinin Marka Evangelizmi Üzerine Etkisi

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023
Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur.
Özlem Özdemir Süzer, Sena Altın
doaj   +1 more source

How do social media influencers create brand evangelists? Evidence from a stimulus–organism–response perspective

Cogent Business & Management
The present study integrates the Stimulus–Organism–Response model into influencer marketing. This study examines consumer-brand engagement as a vital link between influencer attributes (credibility, authenticity, and content quality) and followers’ brand
Amira Gamal Ahmed, Hazem Rasheed Gaber
doaj   +1 more source

The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism

Jurnal Ilmiah Manajemen Kesatuan
This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism.
Anindita Imam Basri, Syahri Alkaf Hidayat, Bryan Ramadan, Kasnowo Kasnowo   +3 more
openaire   +1 more source

Cultivating Enduring Changes in Assessment Through a Life Sciences Community of Practice

Biochemistry and Molecular Biology Education, EarlyView.
ABSTRACT To provide instructors with personally relevant, discipline‐based training in assessment, the Community for the Assessment of Biochemistry and Molecular Biology Learning (CABL) conducted a series of six participant‐centered workshops between July 2020 and January 2024.
Ludmila Tyler, Peter J. Kennelly, Shelly Engelman, Jennifer Loertscher, Jennifer C. Bobenko, Yufeng Wei, Kirsten F. Block, Kathryn M. McCulloch, Vishwa D. Trivedi, Kimberly T. Lane, Kimberly J. Linenberger Cortes, Victoria Del Gaizo Moore, Daniel R. Dries   +12 more
wiley   +1 more source

CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley   +1 more source

Regeneration of the semitendinosus tendon and muscle after isolated semitendinosus harvest for primary anterior cruciate ligament reconstruction: A systematic review

Knee Surgery, Sports Traumatology, Arthroscopy, EarlyView.
Abstract Purpose To systematically evaluate the morphology, temporal evolution and musculoskeletal adaptations associated with semitendinosus tendon (ST) and muscle (SM) regeneration after isolated ST autograft harvest for primary anterior cruciate ligament reconstruction (ACLR).
Maximilian Heinz, Jonathan Lettner, Hassan Tarek Hakam, Nikolai Ramadanov, Maciej Daszkiewicz, Robert Prill, Roland Becker, Laura Schaefer   +7 more
wiley   +1 more source

Mobilizing Presence across Borders: Devotion to Papua New Guinea's Blessed Peter To Rot in Australia

Oceania, EarlyView.
ABSTRACT This article engages with the conjunctures between migration and religion by focusing on the celebration of Papua New Guinea's ‘National Patron Saint’, the Blessed Peter To Rot, in the Australian diaspora. Both in Sydney and Brisbane, Catholic Papua New Guinea (PNG) migrants have been ‘relocating’ PNG shrines, regalia, relics and ritual ...
Anna‐Karina Hermkens
wiley   +1 more source

From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism

Journal of Theoretical and Applied Electronic Commerce Research
In hospitality contexts where customer experience is a key source of competitive advantage, its role in fostering brand evangelism remains insufficiently understood.
Yeamduan Narangajavana-Kaosiri, Yeamdao Narangajavana, Silvia Sanz-Blas, Fernando J. Garrigos-Simon   +3 more
doaj   +1 more source