Results 11 to 20 of about 206 (184)
Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait
ProceedingsThe objectives of this study are to investigate brand identification, brand symbolism, and brand evangelism, examining their interplay among the consumers of two frozen yogurt brands in Kuwait (PICK and Pinkberry) [...]
Sarah Al-Shamali +2 more
exaly +3 more sources
Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist
Sriwijaya International Journal of Dynamic Economics and Business, 2018 Smartphone market is rapidly changing and facing a highly competitive environment, with constant product introductions. It is characterized by quickly evolving technology and designs, aggressive pricing, short product life cycles, and rapid imitation ...
Lina Anggraini
doaj +1 more source
THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
KAÜ-İİBF Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy.
Rafet Beyaz, Abdullah Yiğit Güngör
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The Relationship between Brand Authenticity and Brand Evangelism: An Empirical Study on Athletes Sports Shoes” [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023 This study aims to investigate the direct relationship between brand authenticity (BA) and brand evangelism (BE) among athletes’ sports shoes. The study employed a deductive approach and a quantitative research method. An online questionnaire was used to
Weam Ali Mahmoud Yousef El-Naghi +2 more
doaj +1 more source
How to convert Millennial consumers to brand evangelists through social media micro-influencers [PDF]
Innovative Marketing, 2021 Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons.
Kanyawee Pornsrimate, Anon Khamwon
doaj +1 more source
Brand Commitment, Image, Identification and Trust on Brand Evangelism
Human Nature Journal of Social Sciences, 2022 Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman +2 more
openaire +1 more source
Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
doaj +1 more source
Examining the Relationship between Consumer Brand Relationships and Brand Evangelism
Australian Journal of Business and Management Research, 2021 It is a well-known fact now that consumers falsify profound and meaningful relationships with particular brands and that such consumer brand relationships are expected to impact brand-related behavior of consumers. The study investigates the influence of three consumer-brand relational constructs - brand trust, brand affect and brand identification ...
Mukesh Kumar Mishra +2 more
openaire +1 more source
Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
doaj +1 more source
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)
International Research Journal of Business Studies, 2016 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj +1 more source