Results 31 to 40 of about 283 (173)
Destination brand love and evangelism among international tourists in Vietnam: Roles of corrective engagement, empowerment, and authenticity [PDF]
Innovative MarketingType of the article: Research Article AbstractRecent tourism studies increasingly emphasize tourists’ active roles in destination experiences, prompting closer examination of how different forms of participation relate to destination brand outcomes ...
Hoai Thi Thu Luong, Hai Ninh Nguyen
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Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur.
Özlem Özdemir Süzer, Sena Altın
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The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
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Factors Influencing Brand Evangelism: Experience from Sri Lankan Toothpaste Market
, 2022 The aim of this study is to examine the antecedents of brand evangelism in the toothpaste market in Sri Lanka. Further, the study focuses on how brand heritage aids in creating brand evangelists and whether inter-generational influence contributes to a ...
Jayarathne, P.G.S.A., Kumarajeewa, R. A.
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Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism [PDF]
, 2019 Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment.
Luthra, Sunil +20 more
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Brand evangelism and big five personality traits
, 2017 Brand evangelism is a strong type of word-of-mouth marketing with which consumers advise about goods or services to another. So a brand evangelist is a powerful marketing asset.
Hatice Aydin
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Journal of Traumatic Stress, EarlyView.Abstract This qualitative study examined the dialectical association between psychosocial trauma and political conscientization in the lives of activists advocating for persons with marginalized sexual orientations and gender identities (2SLGBTQIA+) in São José dos Campos, Brazil.
Gab C. Siqueira +2 more
wiley +1 more source
Brand evangelism among online brand community members [PDF]
, 2016 In todays’ digital age, the way consumer interacts with other consumers as well as organization had changed dramatically. Benefited from social media development, online brand community had recognized as powerful alternative media that could contribute ...
Shaari, Hasnizam, Ahmad, Intan Shafinaz
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Knee Surgery, Sports Traumatology, Arthroscopy, EarlyView.Abstract Purpose To systematically evaluate the morphology, temporal evolution and musculoskeletal adaptations associated with semitendinosus tendon (ST) and muscle (SM) regeneration after isolated ST autograft harvest for primary anterior cruciate ligament reconstruction (ACLR).
Maximilian Heinz +7 more
wiley +1 more source
From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism
Journal of Theoretical and Applied Electronic Commerce ResearchIn hospitality contexts where customer experience is a key source of competitive advantage, its role in fostering brand evangelism remains insufficiently understood.
Yeamduan Narangajavana-Kaosiri +3 more
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