Results 31 to 40 of about 206 (184)

Identity Entanglement: Rethinking Marginality through the Intersectional, Liminal, and Antithetical

Symbolic Interaction, EarlyView.
While identity research has given sustained attention to marginality, intersectionality, and the effects of power on identity, the formal interactional dynamics through which identities are constituted remain limited. I present identity entanglement as a useful framework for better understanding and articulating the relational complexities of identity.
Jules Vivid
wiley   +1 more source

Games and gamification projects in the Australian public sector

Australian Journal of Public Administration, EarlyView.
Abstract This article surveys the arrival of gameful government into Australian public sector practice. Gameful government is a shorthand, descriptive term denoting the interpenetration of (video)games, and design elements and thinking from them, into public sector work.
David Threlfall, Catherine Althaus
wiley   +1 more source

The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour

Malaysian Management Journal, 2016
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj  

Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions

Research in Sport Education and Sciences
This study examines the indirect effect of brand trust on purchase intention through the mediating role of brand evangelism. It also examines how social media interaction as a moderating variable shapes the effect of brand evangelism on purchase ...
Gökçer Aydın, Gökhan Aydın
doaj   +1 more source

The Nexus Between Service Encounter Perfomance and Brand Evangelism

Sriwijaya International Journal of Dynamic Economics and Business, 2019
Despite its usefulness in business settings, very little is known about branding in the lens of higher education. The purpose of this study was to examine special critical incidents during service encounter performance which can trigger brand evangelism.
David Amani
doaj   +1 more source

The choice to submit: freedom, gender, and the figure of God in Pentecostal Nigeria Le choix de se soumettre : liberté, genre et figure divine chez les Pentecôtistes du Nigeria

Journal of the Royal Anthropological Institute, EarlyView.
Why do some women choose to submit to their husbands in marriage? In anthropology, the paradox of ‘chosen submission’ has famously been explored by Saba Mahmood. Her work amongst Egyptian women donning the veil in the Islamic da'wa movement spotlights the notion of ‘piety’ to explore how devotion to God can act as a powerful motivator of human ...
Naomi Richman
wiley   +1 more source

The birth of an earth being: ‘Rights of nature’ in Brazilian Amazonia and elsewhere Naissance d'un être de la terre : « droits de la nature » en Amazonie brésilienne et ailleurs

Journal of the Royal Anthropological Institute, EarlyView.
In June 2023, the Laje River, located in the traditional territory of the Wari’ Indigenous people in Rondônia, Brazil, was declared a legal entity, an earth being, with rights, following the co‐ordinated action of an indigenous councillor and non‐indigenous activists.
Aparecida Vilaça
wiley   +1 more source

Animal translations: AI and the intelligibility of non‐human worlds Traduire l'animal : l'IA et l'intelligibilité des mondes non humains

Journal of the Royal Anthropological Institute, EarlyView.
Amid the general sense of worry that large language models will soon drown out human voices, some researchers are optimistic that machine learning will allow humans to listen to and understand animal voices to an unprecedented extent. As part of a broader project aimed at interspecies communication, a loosely connected set of animal behaviourists, AI ...
Courtney Handman
wiley   +1 more source

From Sustainable Hotel Practices to Customer Brand Evangelism: Examining Brand Pride, Brand Fidelity, and Green Perceived Quality in the Era of Digital Advocacy

Administrative Sciences
As sustainability becomes a strategic priority within the hospitality industry, understanding how environmentally responsible practices influence customer behaviours beyond loyalty has become increasingly important. This study investigates the mechanisms
Ibrahim A. Elshaer, Chokri Kooli, Alaa M. S. Azazz, Sameh Fayyad, Kareem A. Rashwan, Hani Alshaiti   +5 more
doaj   +1 more source

Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia [PDF]

European Journal of Management Studies
Purpose – There is a dearth of evidence on how and when perceived corporate social responsibility (PCSR) contributes to brand evangelism in the consumer behavioural literature, especially during a pandemic situation.
H.A.Dimuthu Maduranga Arachchi, G. D. Samarasinghe   +1 more
doaj   +1 more source