Results 31 to 40 of about 15,570 (147)

Religious Vehicle Stickers in Nigeria: a discourse of identity, faith and social vision [PDF]

, 2008
This study focuses on analysing the ways in which vehicle stickers construct individual and group identities, people’s religious faith and social vision in the context of religious assumptions and practices in Nigeria.
Allo, T., BBC, Chiluwa, I., Cook, G., Coulthard, M., Crystal, D., Derrida, J., Emenyonu, E., Fairclough, N., Fairclough, N., Fairclough, N., Foucault, M., Gadsby, J.M., Howarth, D., Innocent Chiluwa, Jeff, F., Johnstone, P., Lemke, J.L., Luckmann, T., Microsoft Encarta, Nabofa, M.Y., Salamon, H., Taiwo, R., Teixeira, R., Van Dijk, T.   +24 more
core   +1 more source

The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism

Jurnal Ilmiah Manajemen Kesatuan
This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism.
Anindita Imam Basri, Syahri Alkaf Hidayat, Bryan Ramadan, Kasnowo Kasnowo   +3 more
openaire   +1 more source

Role of Evangelism Marketing: Paradigm towards Brand Loyalty and Consumer Buying Behavior for Sri Lankan Tea Brands

Kelaniya Journal of Management
Evangelism marketing (EM) generates robust emotional links towards a Brand. Evangelism marketing creates a strong emotional connection between the brand and the consumer by uplifting brand loyalty (BL) through leveraging passion and encouragement.
Shehani, S.A.C., Fernando, P.I.N.
doaj   +1 more source

The Renaissance of Word-of-Mouth Marketing: A ‘New’ Standard in Twenty-First Century Marketing Management?! [PDF]

, 2010
In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section,
Bernd Seeberger, Norbert H. Meiners, Ulf Schwarting   +2 more
core  

Humanizing Brands as Social Change in the Digital Age: How Anthropomorphism, Empathy, and Technological Empowerment Drive Hotel Brand Evangelism

Societies
This study examines how digital technologies are reshaping customer–brand relationships and contributing to social change in the hospitality sector by humanizing brands in the digital age.
Hazem Ahmed Khairy, Wagih M. E. Salama
doaj   +1 more source

Brand evangelism and big five personality traits

Global Journal of Business, Economics and Management: Current Issues, 2017
Brand evangelism is a strong type of word-of-mouth marketing with which consumers advise about goods or services to another. So a brand evangelist is a powerful marketing asset. There are many factors that effect brand evangelism or brand evangelists’ behaviour.
openaire   +1 more source

How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism

Journal of Theoretical and Applied Electronic Commerce Research
Modern commercial organizations have started to embrace the metaverse platform as a new channel for marketing their products and services. As prominent brand representatives, virtual influencers are responsible for strengthening consumer–brand ...
Maja Gulan, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, Ben Niu   +3 more
doaj   +1 more source

New music and the ‘evangelical style’ in the Church of England, c.1958-1991 [PDF]

, 2008
This paper examines the role played in perceptions of evangelical identity by the use of popular music styles for worship. It argues that, for a short period in the 1950s and 1960s a long-standing identification of evangelicals with such church music was
Jones, Ian, Webster, Peter
core  

INNOVATIVE TECHNOLOGIES FOR COMPANY MARKETING PROCESS – FROM 4P TO 4E: THE CASE OF LEGO GROUP

Mokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022
The article is devoted to the experience of using the marketing mix 4E model. The focus of this marketing complex has been redirected from the product to solving the consumer’s problem.
Olena Parkhomenko, Olena Iarmosh
doaj  

Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait

Proceedings
The objectives of this study are to investigate brand identification, brand symbolism, and brand evangelism, examining their interplay among the consumers of two frozen yogurt brands in Kuwait (PICK and Pinkberry) [...]
Ahmed Al-Saber, Omar Al-Hussainan, Sarah Al-Shamali, Anwaar Al-Kandari   +3 more
doaj   +1 more source