Results 51 to 60 of about 15,570 (147)

What makes brands achieve iconic status?

, 2009
We propose that brands do not achieve iconic status by chance. This article focuses on how brands manage iconic status effectively. Drawing on an exploratory study of iconic brands, we identify a brand's ability to inspire consumers and connect with them
Eisingerich, A, Kadwani, H, Manek, N, Raghuvanshi, S, Rayet, J, Seow, L-F, Zeloof, D   +6 more
core   +1 more source

The Crescent Student Newspaper, November 16, 1984

, 1984
Student newspaper of Pacific College (later George Fox University).
George Fox University Archives
core   +1 more source

Social Media Marketing [PDF]

, 2017
Red. nauk. Wydziału Organizacji i Zarządzania: Lewandowski, Jerzy.Globalizacja rynków oraz dynamiczny rozwój technologii informacyjno komunikacyjnych sprawiają, że przedsiębiorstwa muszą systematycznie dostosowywać się do nowych warunków działania.
Grębosz, Magdalena, Siuda, Dagna, Szymański, Grzegorz   +2 more
core   +1 more source

A targeted approach to vaccine hesitancy. [PDF]

Oxf Open Immunol, 2023
Leston M, de Lusignan S, Hobbs FDR.
europepmc   +1 more source

The Drivers of Green Brand Evangelism: The Mediation Role of Green Brand Experience

Revista de Gestão Social e Ambiental
Objective: While environmentally friendly products and brands are widely available, consumer adoption and usage of these products remain relatively low, highlighting disconnection between pro-environmental values and actual green practices related to green brand. This discrepancy is attributed to biased perceptions toward green brands.
Sucipto Asan, Djoko Sihono Gabriel, John Tampil Purba, Margaretha Pink Berlianto   +3 more
openaire   +1 more source

The Full Wealth of Conviction and Cognition: Psychology\'s Modernist Critique of Fundamentalism in Postmodern Perspective [PDF]

, 2012
The author draws parallels between psychology and religious modernism as exemplified in the writings of such figures as Harry Emerson Fosdick. Miller suggests that psychological research arguing that fundamentalists are \"cognitivcly challenged\" is more
Miller, Branden T. C.
core   +1 more source

Spreading the good word : Toward an understanding of brand evangelism [PDF]

, 2010
The objective of this dissertation is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist.
Doss, Samuel K.
core   +1 more source

What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers' purchase intentions. [PDF]

Heliyon, 2022
Rungruangjit W.
europepmc   +1 more source

The Influence of Brand Trust on Brand Evangelism Through Brand Identification and Passion Among Apple Users

Journal Economic Business Innovation
Purpose: This research examines the relationship between brand trust and brand evangelism among Apple product users, with a focus on brand identification and brand passion as mediators.Method: The study used a quantitative research design by survey method.
Azriil Aurelia, Rahadyan Tajuddien
openaire   +1 more source

Do Iron Curtains Happen More than Once?

, 2011
Two separations significant for World Christendom commemorated their 50th birthdays on 13 August: the construction of the Berlin Wall and the splitting up of the “All-Union Council of Evangelical Christians-Baptists”.
Yoder, Dr. William
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