Results 51 to 60 of about 283 (173)

The influence of resilience and sustainability perception on airport brand promotion and desire to reuse of airport services: the case of Iran airports

Transport, 2019
Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high ...
Mahsa Pishdar, Fatemeh Ghasemzadeh, Lijana Maskeliūnaitė, Justas Bražiūnas   +3 more
doaj   +1 more source

Animal translations: AI and the intelligibility of non‐human worlds Traduire l'animal : l'IA et l'intelligibilité des mondes non humains

Journal of the Royal Anthropological Institute, EarlyView.
Amid the general sense of worry that large language models will soon drown out human voices, some researchers are optimistic that machine learning will allow humans to listen to and understand animal voices to an unprecedented extent. As part of a broader project aimed at interspecies communication, a loosely connected set of animal behaviourists, AI ...
Courtney Handman
wiley   +1 more source

ANALISIS PENGARUH KEPERCAYAAN MEREK TERHADAP BRAND EVANGELISM DENGAN IDENTIFIKASI MEREK DAN BRAND PASSION SEBAGAI VARIABEL MEDIASI [PDF]

, 2018
Penelitian ini bertujuan menganalisis pengaruh kepercayaan merek terhadap brand evangelism dimediasi variabel identifikasi merek dan brand passion. Penelitian menggunakan pendekatan kuantitatif.
Fathurrahman, Fauzan Alif
core   +1 more source

Role of Evangelism Marketing: Paradigm towards Brand Loyalty and Consumer Buying Behavior for Sri Lankan Tea Brands

Kelaniya Journal of Management
Evangelism marketing (EM) generates robust emotional links towards a Brand. Evangelism marketing creates a strong emotional connection between the brand and the consumer by uplifting brand loyalty (BL) through leveraging passion and encouragement.
Shehani, S.A.C., Fernando, P.I.N.
doaj   +1 more source

From talking tools to metahumans: social interaction, semiotic skill, and the authority of AI chatbots Des outils parlants aux métahumains : interactions sociales, compétences sémiotiques et autorité des robots conversationnels

Journal of the Royal Anthropological Institute, EarlyView.
What does it take to turn a tool into a talking tool and that into an ultimate authority? Generative artificial intelligence (GenAI) in its diverse forms, such as large language models (LLMs), is celebrated as a useful tool. But LLM‐based conversational agents, or chatbots, the software applications through which ordinary users are likely to engage ...
Webb Keane
wiley   +1 more source

From customer participation and involvement to brand evangelism: Analysing the mediating role of customer brand engagement in social media brand communities (SMBCs)

, 2023
Despite the growing acknowledgment of brand evangelism’s significance in online brand communities (OBCs), empirical insights into its drivers and dynamics remain limited. This paper aims to explore whether customers’ involvement and participation improve
Mulholland , Gary, Bhandari, Min Prasad; id_orcid, Bhattrai, Charan   +2 more
core   +1 more source

The effect of consumer-brand identity on brand evangelism: A research on car users

, 2022
Marka kimliği ve marka evangelizmi kavramlarına odaklanan bu çalışmanın temel amacı, otomobil kullanıcıları bağlamında marka memnuniyeti, marka itibarı, tüketici-marka kimliğinin marka evangelizmi değişkenleri arasındaki ilişkileri tespit etmektir ...
Mert, Mertcan
core  

Islam at the monastery: on infinity as subtractive truth L'islam au monastère : de l'infini comme vérité soustractive

Journal of the Royal Anthropological Institute, EarlyView.
Based on ethnographic research at Rūm Orthodox Christian monasteries in Lebanon, the article studies scenes of Islam at the monastery as they intersect with anxious public debates on, and anthropological theorizations of, sectarianism and ‘Muslim–Christian’ relations in the Mashriq.
Aaron F. Eldridge
wiley   +1 more source

Humanizing Brands as Social Change in the Digital Age: How Anthropomorphism, Empathy, and Technological Empowerment Drive Hotel Brand Evangelism

Societies
This study examines how digital technologies are reshaping customer–brand relationships and contributing to social change in the hospitality sector by humanizing brands in the digital age.
Hazem Ahmed Khairy, Wagih M. E. Salama
doaj   +1 more source

Desegregationist Pan‐African Spiritual Strivings: Du Bois, the Black Church and the Critique of Imperialism*

Journal of Religious History, EarlyView.
Abstract This article argues that W. E. B. Du Bois grounded his seminal conceptualisation of “the Negro church” in a Pan‐Africanist challenge to how Christian reformers and missionaries' usage of “Darkest Africa” as a metaphor for modern urban vice and poverty denigrated Africa and the African diaspora while promoting a segregated, imperialist version ...
Kai Parker
wiley   +1 more source