Results 51 to 60 of about 206 (184)

Big Five Personality Traits and Brand Evangelism

International Journal of Marketing Studies, 2014
The objective of the study is to understand the relationships between each of the Big Five Personality Traits and the concept of brand evangelism. The hypotheses tested are whether brand evangelism relates to each of the Big 5 Personality Traits consisting of extraversion, openness, conscientiousness, neuroticism and agreeableness.
Samuel K. Doss, Deborah S. Carstens
openaire   +2 more sources

The Edification of Manuela Xiqués: Slavery, Finance, Biography, and the Construction of Modern Barcelona

Gender &History, EarlyView.
ABSTRACT An analysis of the dual biographies, economic and domestic, of Manuela Xiqués, an enslaver from nineteenth‐century Cuba and Spain, deepens our understanding of the role of European and Creole women in the nineteenth‐century Atlantic. This essay foregrounds the role of literature, namely family biography, as a locus of the processes of ...
Lisa Surwillo, Martín Rodrigo Alharilla
wiley   +1 more source

How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism

Journal of Theoretical and Applied Electronic Commerce Research
Modern commercial organizations have started to embrace the metaverse platform as a new channel for marketing their products and services. As prominent brand representatives, virtual influencers are responsible for strengthening consumer–brand ...
Maja Gulan, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, Ben Niu   +3 more
doaj   +1 more source

Imagination Will Not Be Automized: On AI Image Generators and Epistemic Oppression

Constellations, EarlyView.
Sarah Abel
wiley   +1 more source

Syphilis and ‘Sons of Empire’: The ‘Prostitute’ and Britain's Fighting Arm in Nineteenth ̵ Century Colonial Punjab

Gender &History, EarlyView.
ABSTRACT The British army in India took great care to provide European troops with facilities for sexual relations while anxiously managing venereal disease. Examining archival evidence, political debates and medical discourse from the nineteenth century, this article examines the colonial military enterprise of regulated prostitution in colonial ...
Sameera Chauhan
wiley   +1 more source

‘A Fairly Average “White Middle‐Class” Species of Lesbian’: Lorna Gulston, Ireland and the Early Anglophone Lesbian Press, 1965–1980

Gender &History, EarlyView.
ABSTRACT This article examines the published writings of Lorna Gulston (c. 1932–2023), a hitherto unknown Northern Irish civil servant who wrote many articles for the earliest British lesbian magazines such as Arena Three, Sappho and Sequel. In doing so, the article asks: How did Gulston find her way onto the pages of these pioneering magazines?
Maurice J. Casey
wiley   +1 more source

The Drivers of Green Brand Evangelism: The Mediation Role of Green Brand Experience

Revista de Gestão Social e Ambiental
Objective: While environmentally friendly products and brands are widely available, consumer adoption and usage of these products remain relatively low, highlighting disconnection between pro-environmental values and actual green practices related to green brand. This discrepancy is attributed to biased perceptions toward green brands.
Sucipto Asan, Djoko Sihono Gabriel, John Tampil Purba, Margaretha Pink Berlianto   +3 more
openaire   +1 more source

Working‐Class Muscles? Co‐Operative Gyms in Interwar Britain

History, EarlyView.
Abstract The Health & Strength League's network of co‐operative gymnasiums constituted one of interwar Britain's most significant yet overlooked physical culture institutions, affiliating over 800 gyms across Britain and Ireland by 1939. Drawing on Health & Strength magazine's editorial content and reader contributions, this article argues that these ...
CONOR HEFFERNAN
wiley   +1 more source

Menciptakan Brand Evangelism: Studi Peran Brand Experience, Brand Relationship Quality dan Brand Loyalty

Reslaj: Religion Education Social Laa Roiba Journal
Brand Evangelism is an important role for companies or sellers because it can be a reason to give positive reviews and increase company sales. The purpose of this study is to analyze the effect of brand experience on brand loyalty, and assess its impact on brand relationship quality and brand evangelism. In addition, this study identifies the effect of
null Siti Nurhasbiyah, null Puji Astuti
openaire   +1 more source

POPULAR ENTREPRENEURSHIP: A Grammar of Moral Economy in Contemporary Urban Peripheries

International Journal of Urban and Regional Research, EarlyView.
Abstract This article examines how popular entrepreneurship operates as a cultural grammar that disrupts established practices of wageless life in urban peripheries. Drawing on four years of ethnographic research conducted in São Paulo, it analyses entrepreneurial discourses not simply as ideological impositions, but as ambivalent mediations of ...
Henrique Costa
wiley   +1 more source