Results 61 to 70 of about 283 (173)
Journal of Religious History, EarlyView.Anti‐Protestantism was one of the reasons for the revival of missions during the interwar period. By the 1960s, however, Protestants were less and less often mentioned as a threat to missionary efforts, and the decline in inter‐confessional tensions was increasingly considered a relic of the past.
Giacomo Canepa
wiley +1 more source
INNOVATIVE TECHNOLOGIES FOR COMPANY MARKETING PROCESS – FROM 4P TO 4E: THE CASE OF LEGO GROUP
Mokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022 The article is devoted to the experience of using the marketing mix 4E model. The focus of this marketing complex has been redirected from the product to solving the consumer’s problem.
Olena Parkhomenko, Olena Iarmosh
doaj
‘Pro‐Germans in the Pulpits’: The Queensland Presbyterian Church and the Great War
Journal of Religious History, EarlyView.During World War I, Protestant churches in Australia, on the whole, enthusiastically supported the war effort. The Queensland Presbyterian Church was a significant exception. This study analyses discord and tensions among its clergymen about what constituted an appropriate response to the war.
Mark Cryle
wiley +1 more source
Gender &History, EarlyView.ABSTRACT An analysis of the dual biographies, economic and domestic, of Manuela Xiqués, an enslaver from nineteenth‐century Cuba and Spain, deepens our understanding of the role of European and Creole women in the nineteenth‐century Atlantic. This essay foregrounds the role of literature, namely family biography, as a locus of the processes of ...
Lisa Surwillo, Martín Rodrigo Alharilla
wiley +1 more source
Working‐Class Muscles? Co‐Operative Gyms in Interwar Britain
History, EarlyView.Abstract The Health & Strength League's network of co‐operative gymnasiums constituted one of interwar Britain's most significant yet overlooked physical culture institutions, affiliating over 800 gyms across Britain and Ireland by 1939. Drawing on Health & Strength magazine's editorial content and reader contributions, this article argues that these ...
CONOR HEFFERNAN
wiley +1 more source
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
Taking Stock: Elite Studies and Social Change
The British Journal of Sociology, EarlyView.ABSTRACT This article provides a systematic synthesis of contemporary elite sociology through the analytical lens of change and stability. We distinguish between two types of change: change within elites, referring to transformations in elite composition, circulation, or internal characteristics; and change by elites, designating processes whereby ...
Lena Ajdacic +13 more
wiley +1 more source
Spreading the good word : Toward an understanding of brand evangelism
, 2010 The objective of this dissertation is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist.
Doss, Samuel K.
core
, 2022 Micro-influencers have become powerful sources of information for consumers in the digital age. Marketers have strategically collaborated with micro-influencers as brand endorsers to generate valuable content, which attract the consumers and encourage ...
Kitti Charoenpornpanichkul +1 more
core +1 more source
Faith, gender and financial investment: Providence and Presbyterianism in Scotland and abroad
Asia‐Pacific Economic History Review, EarlyView.Abstract Mid‐nineteenth century fictional representations of misdirected investment by widows and clergy position them as ignorant in financial matters and hence pitiable. While scholars have recognised female agency in nineteenth century commerce, insufficient attention has been paid to religious belief in financial decision‐making.
Jennifer Jones, Susan Poole
wiley +1 more source