Results 61 to 70 of about 492,819 (230)

The mediating role of sports team love in the relationship between cognitive engagement and eFANgelism [PDF]

open access: yesJournal of Humanities and Applied Social Sciences
PurposeThis study aimed to examine the impact of cognitive engagement on eFANgelism through the mediating role of sports team love.Design/methodology/approachA conceptual model was designed to formulate hypotheses, which were then tested quantitatively ...
David Amani
doaj   +1 more source

Syphilis and ‘Sons of Empire’: The ‘Prostitute’ and Britain's Fighting Arm in Nineteenth ̵ Century Colonial Punjab

open access: yesGender &History, EarlyView.
ABSTRACT The British army in India took great care to provide European troops with facilities for sexual relations while anxiously managing venereal disease. Examining archival evidence, political debates and medical discourse from the nineteenth century, this article examines the colonial military enterprise of regulated prostitution in colonial ...
Sameera Chauhan
wiley   +1 more source

How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
Modern commercial organizations have started to embrace the metaverse platform as a new channel for marketing their products and services. As prominent brand representatives, virtual influencers are responsible for strengthening consumer–brand ...
Maja Gulan   +3 more
doaj   +1 more source

‘A Fairly Average “White Middle‐Class” Species of Lesbian’: Lorna Gulston, Ireland and the Early Anglophone Lesbian Press, 1965–1980

open access: yesGender &History, EarlyView.
ABSTRACT This article examines the published writings of Lorna Gulston (c. 1932–2023), a hitherto unknown Northern Irish civil servant who wrote many articles for the earliest British lesbian magazines such as Arena Three, Sappho and Sequel. In doing so, the article asks: How did Gulston find her way onto the pages of these pioneering magazines?
Maurice J. Casey
wiley   +1 more source

Political Recruitment and Pregnancy Resources: Anti‐Abortion Feminists Come to Campus, United States, 1990s

open access: yesGender &History, EarlyView.
ABSTRACT This article examines Feminists for Life's (FFL) rhetoric and activism on US college campuses in the 1990s as a case study into the complexities of organizing against abortion in a historical context whereby few supports existed for young pregnant women.
Isobel Bloom
wiley   +1 more source

The Drivers of Green Brand Evangelism: The Mediation Role of Green Brand Experience

open access: yesRevista de Gestão Social e Ambiental
Objective: While environmentally friendly products and brands are widely available, consumer adoption and usage of these products remain relatively low, highlighting disconnection between pro-environmental values and actual green practices related to green brand. This discrepancy is attributed to biased perceptions toward green brands.
Sucipto Asan   +3 more
openaire   +1 more source

Working‐Class Muscles? Co‐Operative Gyms in Interwar Britain

open access: yesHistory, EarlyView.
Abstract The Health & Strength League's network of co‐operative gymnasiums constituted one of interwar Britain's most significant yet overlooked physical culture institutions, affiliating over 800 gyms across Britain and Ireland by 1939. Drawing on Health & Strength magazine's editorial content and reader contributions, this article argues that these ...
CONOR HEFFERNAN
wiley   +1 more source

POPULAR ENTREPRENEURSHIP: A Grammar of Moral Economy in Contemporary Urban Peripheries

open access: yesInternational Journal of Urban and Regional Research, EarlyView.
Abstract This article examines how popular entrepreneurship operates as a cultural grammar that disrupts established practices of wageless life in urban peripheries. Drawing on four years of ethnographic research conducted in São Paulo, it analyses entrepreneurial discourses not simply as ideological impositions, but as ambivalent mediations of ...
Henrique Costa
wiley   +1 more source

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