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Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]
Frontiers in Psychology, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Shan Jin +2 more
exaly +6 more sources
Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion [PDF]
Frontiers in Psychology, 2021 Although the concept of the consumer–brand relationship has undergone rapid change over the past two decades, the issue of brand addiction is still generally neglected in the literature. Based on social identity theory, the research develops a conceptual
Yubing Yu, Shizhen Bai, Bai Shizhen
exaly +7 more sources
Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion [PDF]
BMC Public Health, 2023 Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single ...
Zhou Guanqi, Zeb Un Nisa
doaj +2 more sources
Association between a parent's brand passion and a child's brand passion: a moderated moderated-mediation model. [PDF]
Psychol Res Behav Manag, 2018 Both marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers' psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual's brand passion can be transferred to others.Using consumer ...
Gilal FG, Zhang J, Gilal NG, Gilal RG.
europepmc +5 more sources
Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran
Cogent Business and Management, 2020 As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create passionate brands, e.g. by using emotional advertising messages.
Davood Ghorbanzadeh, Atena Rahehagh
exaly +2 more sources
Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment
Sustainable Business and Society in Emerging EconomiesPurpose: Knowledge about the paybacks of branding is now becoming imperative for marketing managers, given the impact of this concept on the creation of consumers’ opinions and views. Brands are the requisites that aid firms in creating additional value
Faheem Ahmad Khan +3 more
doaj +2 more sources
Psychology Research and Behavior Management, 2018 Faheem Gul Gilal,1 Jian Zhang,1 Naeem Gul Gilal,2 Rukhsana Gul Gilal3 1Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, People’s Republic of China; 2School of Management, Huazhong University
Gilal FG, Zhang J, Gilal NG, Gilal RG
doaj +1 more source
Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
doaj +1 more source
The Role of Brand Attachment to the Antecedents of Brand Passion
International Journal of Application on Economics and Business, 2023 Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content ...
Rayhan Nygel Putra Bilondatu +1 more
openaire +1 more source
Jurnal Ilmiah Manajemen dan Bisnis, 2021 The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion,
Livia Tamarasari Suhendra +5 more
doaj +1 more source