Results 41 to 50 of about 181,245 (295)
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
Journal of Brand Management, 2022 This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, reinforcing brand defense both directly and indirectly through brand passion.
Ibrahim Alnawas +2 more
openaire +3 more sources
Business Startup and Cause Marketing in the Running Apparel Industry [PDF]
, 2014 Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people.
Barker, Zachary
core +1 more source
Advanced Functional Materials, EarlyView.This study presents novel anti‐counterfeiting tags with multilevel security features that utilize additional disguise features. They combine luminescent nanosized Ln‐MOFs with conductive polymers to multifunctional mixed‐matrix membranes and powder composites. The materials exhibit visible/NIR emission and matrix‐based conductivity even as black bodies.
Moritz Maxeiner +9 more
wiley +1 more source
Follow Me: Building an Online Brand [PDF]
, 2017 Kellie Bowen ’18 scrolls methodically through Facebook on a recent afternoon, Judas Priest screaming through her ear buds. The British band hooked her on heavy metal at age 10, the first time she heard the insistent thump of the bass, howl of the ...
Kelley, Natalie, \u2718
core +1 more source
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
, 2017 Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
core +1 more source
Additive Manufacturing of NiTi Shape Memory Alloys for Elastocaloric Applications: A Review
Advanced Functional Materials, EarlyView.Additive manufacturing enables complex NiTi architectures that overcome key limitations in elastocaloric refrigeration, including poor heat transfer and high mechanical work input. This review surveys recent advances in LPBF‐ and DED‐fabricated NiTi shape memory alloys for elastocaloric applications, highlighting process–structure–performance ...
Ignatius Andre Setiawan +7 more
wiley +1 more source
Administrative Sciences, 2019 This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the interest of both practitioners and researchers lately.
Mónica Gómez-Suárez
doaj +1 more source
Exploring Consumer Collecting Behavior: A Conceptual Model and Research Agenda [PDF]
, 2018 Purpose The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors.
Spaid, Brian I.
core +1 more source
Special issue on information flow and WOM in social media and online communities [PDF]
, 2017 No abstract ...
Ruiz-Mafe, Carla, Veloutsou, Cleopatra
core +1 more source