Results 21 to 30 of about 181,245 (295)

Perceived Private Label Authenticity: A Two-Study Analysis

Tržište, 2021
Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen   +2 more
doaj   +1 more source

The role of local perceptions in the marketing of rural areas [PDF]

, 2013
This paper explores the ways that two rural counties are marketed, both as locations for enterprise and for tourist appeal. Secondary data sources and expert interviews provide the basis for a comparison of approaches in each case.
Aitken, Alsem, Anholt, Baines, Balmer, Bosworth, Bosworth, Brace, Chung, Crooks, Devine-Wright, Duff, Florida, Garrod, Hatch, Holloway, Kavaratzis, Keller, Kotler, Lee, Ley, Mayes, McDonald, McGranahan, McKercher, Melewar, Perry, Pritchard, Proshansky, Reimer, Richardson, Rosenfeld, Sharpley, Teller, Turner, Wang, Ward, Wilkie, Woods   +38 more
core   +2 more sources

Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]

, 2020
To enhance brand performance and to protect original brands from the unprecedented upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting methods.
Bian, Xuemei, Haque, Sadia
core   +2 more sources

Inspirational Teaching: Beyond Excellence and Towards Collaboration for Learning with Sustained Impact [PDF]

, 2014
Within higher education, there is a continued focus on teaching quality, with teaching excellence often linked to the idea of engaging and motivating students.
Adams, Joelle, Jensen, Kathrine, Strickland, Karen   +2 more
core   +1 more source

Conceptualising quality early childhood education: Learning from young children in Brazil and South Africa through creative and play‐based methods

British Educational Research Journal, EarlyView., 2023
Abstract Early childhood has increasingly been acknowledged as a vital time for all children. Inclusive and quality education is part of the United Nations Sustainable Development Goals, with the further specification that all children have access to quality pre‐primary education.
Laura H. V. Wright, Irene Rizzini, Malibongwe Gwele, Lynn McNair, Cristina Laclette Porto, Marsha Orgill, E. Kay M. Tisdall, Malcolm Bush, Linda Biersteker   +8 more
wiley   +1 more source

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Central European Management Journal, 2022
Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect
Gilal Faheem Gul, Memon Amjad Ali, Gilal Naeem Gul, Gilal Rukhsana Gul, Memon Ahsan Ali   +4 more
doaj   +1 more source

ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks

Applied Sciences, 2021
In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This marketing uses identified influencers to viral the information of products to target customers.
Tai Huynh, Hien D. Nguyen, Ivan Zelinka, Kha V. Nguyen, Vuong T. Pham, Suong N. Hoang   +5 more
doaj   +1 more source

‘Talent-spotting’ or ‘social magic’? Inequality, cultural sorting and constructions of the ideal graduate in elite professions [PDF]

, 2018
Graduate outcomes – including rates of employment and earnings – are marked by persistent inequalities related to social class, as well as gender, ethnicity and institution. Despite national policy agendas related to social mobility and ‘fair access to
Bourdieu P., Bourdieu P., Bourdieu P., Britton J., Burke C., Department for Business Innovation and Skills, Friedman S., High Fliers, Higher Education Funding Council for England, Kaputa C., Kim Allen, Meiert J. O., Milburn A., Nicola Ingram, Purcell K., Puwar N., Rose G., Social Mobility and Child Poverty Commission, Social Mobility Commission, Universities UK   +19 more
core   +3 more sources

Fear of Missing Out (FoMO) and sustainable consumer behavior: An analysis of dual passion and its impact on impulse buying [PDF]

E3S Web of Conferences
Sustainable consumption is increasingly disrupted by impulsive buying behavior, frequently influenced by digital stimuli and leading to Fear of Missing Out (FoMO).
Setiawan Margareth, Rahmah Rosyidah, Setiawan Sandy   +2 more
doaj   +1 more source

Fashion and passion: marketing sex to women [PDF]

, 2005
Against a backdrop of a ‘pornographication’ of mainstream media and the emergence of a more heavily sexualized culture, women are increasingly targeted as sexual consumers.
Addley, Esther, Ann Summers, Attwood, Feona, Boynton, Petra, Burchill, J., Burchill, J., Cornella, Lynn, Elle magazine, Feona Attwood, HBO/Warner, Juffer, Jane, McNair, Brian, Moore, Anna, Myers, Kathy, Radner, Hilary, Simon, William, Smith, Clarissa, Steele, Valerie, Stoller, Debbie   +18 more
core   +1 more source