Results 21 to 30 of about 1,837 (249)

Conceptualising quality early childhood education: Learning from young children in Brazil and South Africa through creative and play‐based methods

British Educational Research Journal, EarlyView., 2023
Abstract Early childhood has increasingly been acknowledged as a vital time for all children. Inclusive and quality education is part of the United Nations Sustainable Development Goals, with the further specification that all children have access to quality pre‐primary education.
Laura H. V. Wright, Irene Rizzini, Malibongwe Gwele, Lynn McNair, Cristina Laclette Porto, Marsha Orgill, E. Kay M. Tisdall, Malcolm Bush, Linda Biersteker   +8 more
wiley   +1 more source

There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much

GfK Marketing Intelligence Review, 2014
Not all brands have the potential to develop into meaningful objects for consumers. They need to serve certain psychological and symbolic functions in order to qualify as passion brands.
Hemetsberger Andrea
doaj   +1 more source

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Central European Management Journal, 2022
Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect
Gilal Faheem Gul, Memon Amjad Ali, Gilal Naeem Gul, Gilal Rukhsana Gul, Memon Ahsan Ali   +4 more
doaj   +1 more source

Evaluation the effects of brand passion on commitment to brand through the adjusting role of ethics of brand

Independent Journal of Management & Production, 2020
Regarding the existence of different brands in the various fields of consumer products, customers’ commitment to the brand is an important factor in the success of the product of the brand. The present research studies the effects of brand passion on commitment to the brand with regard to the adjusting role of ethics of the brand. Regarding the goal of
Arayesh, Mohammad Bagher, Moghaddam, Ali Touhidi, Sultani, Shahram   +2 more
openaire   +3 more sources

Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload [PDF]

Banks and Bank Systems
Type of the article: Research Article AbstractThe shift toward digital banking has transformed how consumers build relationships with financial brands.
Pham Thi Kim Thanh, Nguyen Ha Thach, Nguyen Thi Minh Thuy, Luong Thi Thanh Viet, Phan Thi Huyen, Pham Thi Ngoc Dung   +5 more
doaj   +1 more source

Fear of Missing Out (FoMO) and sustainable consumer behavior: An analysis of dual passion and its impact on impulse buying [PDF]

E3S Web of Conferences
Sustainable consumption is increasingly disrupted by impulsive buying behavior, frequently influenced by digital stimuli and leading to Fear of Missing Out (FoMO).
Setiawan Margareth, Rahmah Rosyidah, Setiawan Sandy   +2 more
doaj   +1 more source

ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks

Applied Sciences, 2021
In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This marketing uses identified influencers to viral the information of products to target customers.
Tai Huynh, Hien D. Nguyen, Ivan Zelinka, Kha V. Nguyen, Vuong T. Pham, Suong N. Hoang   +5 more
doaj   +1 more source

Can CSR foster brand defense? A moderated-mediation model of the role of brand passion

Journal of Brand Management, 2022
This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, reinforcing brand defense both directly and indirectly through brand passion.
Ibrahim Alnawas, Nabil Ghantous, Jane Hemsley-Brown   +2 more
openaire   +3 more sources

The Dangerous Allure of Trends: The Influence of Fear of Missing Out on Brand Passion and Its Effect on Compulsive Buying of Fashion Products in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
This study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data collected from 305 respondents.
Ezra Aulia Najwa Dewi, Alldila Nadhira Ayu Setyaning   +1 more
doaj   +1 more source

Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - The purpose of this study is to develop and empirically test a lovemark measure that can be used to identify how brands of wireless-enabled computing devices are classified based on customers’ respect and love toward them.
Apostolos Giovanis, Pinelopi Athanasopoulou   +1 more
doaj   +1 more source