Results 11 to 20 of about 1,837 (249)
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2022 This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia.
Aditya Revaldi +4 more
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Mathematics, 2021 In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand ...
Tsuen-Ho Hsu, Ling-Zhong Lin
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The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
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Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event [PDF]
Innovative Marketing, 2023 The Bangsaen 42 Chonburi Marathon is the most attended full-marathon event in Thailand and a high-standard running event classified as the World Athletics Elite Label Road Race.
Saralee Sonchan, Wirat Sonchan
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Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace
Jurnal Manajemen, 2023 Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace.
Catharina Clara
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Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
Jurnal Ilmiah Manajemen dan Bisnis, 2019 The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman +2 more
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Central European Management Journal, 2021 Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a ...
Gilal Faheem Gul +5 more
doaj +1 more source
PLoS ONE, 2022 A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh +6 more
doaj +2 more sources
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [PDF]
مدیریت بازرگانی, 2021 Objective The multitude of clothing manufacturers has led to a fully competitive market. Therefore, respective stakeholders are always seeking to increase the attraction and retain committed and loyal customers to their brand in this competitive market ...
Nader Seyyedamiri +3 more
doaj +1 more source
Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
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