Results 31 to 40 of about 181,245 (295)

Brand Loyalty at Smartphones Market: Linking Between Brand Passion, Hedonic and Utilitarian Values [PDF]

Marketing and Management of Innovations, 2020
This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship between hedonic value, utilitarian value, brand passion, and brand loyalty based on consumers' loyalty at the smartphones market ...
Tolga Yalçıntekin, Metin Saygılı
openaire   +1 more source

The Dangerous Allure of Trends: The Influence of Fear of Missing Out on Brand Passion and Its Effect on Compulsive Buying of Fashion Products in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
This study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data collected from 305 respondents.
Ezra Aulia Najwa Dewi, Alldila Nadhira Ayu Setyaning   +1 more
doaj   +1 more source

Building Brand Commitment Through Brand Passion

Journal of Asian Business and Economic Studies, 2013
This study examines the effect of brand commitment on brand passion. It also investigates the role of some selected promotion-mix elements (i.e., advertising and public relations) in brand passion. A model depicting these relationships was tested with a sample of 386 consumers in HCMC, Vietnam.
openaire   +1 more source

Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - The purpose of this study is to develop and empirically test a lovemark measure that can be used to identify how brands of wireless-enabled computing devices are classified based on customers’ respect and love toward them.
Apostolos Giovanis, Pinelopi Athanasopoulou   +1 more
doaj   +1 more source

Pengaruh Brand Experience dan Brand Passion Terhadap Brand Commitment Pada Pengguna Smartphone Iphone di Universitas Perjuangan

J-CEKI : Jurnal Cendekia Ilmiah, 2023
This study aims to determine the effect of Brand Experience and Brand Passion on Brand Commitment (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 Iphone Smartphone Users at the University of Perjuangan. The data used is using primary data.
null Kamil Abdul Hamid, null Suci Putri Lestari, null Dudu Risana   +2 more
openaire   +1 more source

Why human connection is the true metric of research success

FEBS Open Bio, EarlyView.
Human‐centred mentorship can be shaped by mentor attributes, actions, intrinsic drive and career ambition. Drawing on reflections across Singapore and France, as well as workshop insights from FEBS‐IUBMB ENABLE 2024, this article shows that human‐centred mentorship creates the conditions for sustainable growth, well‐being and retention in research ...
Timothy Lin Yun Tan, Mattias Wei Ren Kon, Xavier Coumoul, Fun Man Fung   +3 more
wiley   +1 more source

The relationship between brand and consumer in social media: study of the affective link of young people with two technological brands

Revista de Comunicación, 2018
Emotions are part of the brands communication. The models provided to explain the influence process are often focused on cognitive processing, leaving the affective process aside.
Pretel Jiménez, M., De Frutos Torres, B., Sánchez Valle, M.   +2 more
doaj   +1 more source

Emotional Brand Attachment: Marketing Strategies for Successful Generation [PDF]

, 2011
Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis
Bilotti, Katie
core   +2 more sources

The Physician‐Scientist Pipeline for Pediatric Rheumatology – Current Landscape and Future Perspectives.

Arthritis Care &Research, Accepted Article.
Over the past 50 years, the science of pediatric rheumatology has grown exponentially due to an expansion in the understanding of complex rheumatic conditions and a surge in novel targeted therapeutics. Physician‐scientists in the field of pediatric rheumatology have played major roles in these advancements that have improved the care of children ...
Ekemini A. Ogbu, Linda T. Hiraki, Mara L. Becker   +2 more
wiley   +1 more source

The role of online brand community engagement on positive or negative self-expression word-of-mouth

Cogent Business & Management, 2018
The aim of this research is to explore how online engagement influences positive versus negative consumption-focused self-expression word-of-mouth. Three brands are selected to be the focus of the study (Starbucks, Apple, and McDonald’s), and six online ...
Sandra Maria Correia Loureiro, Hans Rüdiger Kaufmann   +1 more
doaj   +1 more source