Results 41 to 50 of about 206 (184)

Effects of Brand Trust, Brand Identification and Quality of Service on Brand Evangelism: A Study of Restaurants in Multan

Journal of Arable Crops and Marketing, 2020
The purpose of this study is to investigate how customer-band relationships and quality of service influences brand evangelism. And more importantly, this study examines the moderating effect of the brand love on brand trust, quality of service, brand identification and brand evangelism relations. Brand evangelism mends to customers’ advocacy behaviour
Malik Muhammad Mehran, Tanveer Kashmiri, Ahmad Tisman Pasha   +2 more
openaire   +1 more source

From talking tools to metahumans: social interaction, semiotic skill, and the authority of AI chatbots Des outils parlants aux métahumains : interactions sociales, compétences sémiotiques et autorité des robots conversationnels

Journal of the Royal Anthropological Institute, EarlyView.
What does it take to turn a tool into a talking tool and that into an ultimate authority? Generative artificial intelligence (GenAI) in its diverse forms, such as large language models (LLMs), is celebrated as a useful tool. But LLM‐based conversational agents, or chatbots, the software applications through which ordinary users are likely to engage ...
Webb Keane
wiley   +1 more source

Antecedents and outcomes of a City’s Global Image: the impact of a tourist staple

European Journal of Tourism Research, 2019
It is paramount to understand the impact of distinctive features in a city’s global image. This research was based on a questionnaire to tourists who visited Coimbra, Portugal (n=255), a city best known for its 727-year-old University.
Cristela Bairrada, Maria Vieira, João Costa   +2 more
doaj   +1 more source

Islam at the monastery: on infinity as subtractive truth L'islam au monastère : de l'infini comme vérité soustractive

Journal of the Royal Anthropological Institute, EarlyView.
Based on ethnographic research at Rūm Orthodox Christian monasteries in Lebanon, the article studies scenes of Islam at the monastery as they intersect with anxious public debates on, and anthropological theorizations of, sectarianism and ‘Muslim–Christian’ relations in the Mashriq.
Aaron F. Eldridge
wiley   +1 more source

Desegregationist Pan‐African Spiritual Strivings: Du Bois, the Black Church and the Critique of Imperialism*

Journal of Religious History, EarlyView.
Abstract This article argues that W. E. B. Du Bois grounded his seminal conceptualisation of “the Negro church” in a Pan‐Africanist challenge to how Christian reformers and missionaries' usage of “Darkest Africa” as a metaphor for modern urban vice and poverty denigrated Africa and the African diaspora while promoting a segregated, imperialist version ...
Kai Parker
wiley   +1 more source

Role of Evangelism Marketing: Paradigm towards Brand Loyalty and Consumer Buying Behavior for Sri Lankan Tea Brands

Kelaniya Journal of Management
Evangelism marketing (EM) generates robust emotional links towards a Brand. Evangelism marketing creates a strong emotional connection between the brand and the consumer by uplifting brand loyalty (BL) through leveraging passion and encouragement.
Shehani, S.A.C., Fernando, P.I.N.
doaj   +1 more source

The influence of resilience and sustainability perception on airport brand promotion and desire to reuse of airport services: the case of Iran airports

Transport, 2019
Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high ...
Mahsa Pishdar, Fatemeh Ghasemzadeh, Lijana Maskeliūnaitė, Justas Bražiūnas   +3 more
doaj   +1 more source

Analysis of The Influence of Green Brand Positioning and Green Brand Knowledge on Brand Evangelism

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
This study aims to analyze the effect of green brand positioning and green brand knowledge on brand evangelism through attitude toward green brand and green product purchase intention on consumers of DANONE AQUA products in Semarang City. This research uses the Theory of Planned Behavior (TPB) as the main theoretical basis that covers all research ...
Winner Damanik, Kardison Lumban Batu
openaire   +1 more source

‘Pro‐Germans in the Pulpits’: The Queensland Presbyterian Church and the Great War

Journal of Religious History, EarlyView.
During World War I, Protestant churches in Australia, on the whole, enthusiastically supported the war effort. The Queensland Presbyterian Church was a significant exception. This study analyses discord and tensions among its clergymen about what constituted an appropriate response to the war.
Mark Cryle
wiley   +1 more source

Humanizing Brands as Social Change in the Digital Age: How Anthropomorphism, Empathy, and Technological Empowerment Drive Hotel Brand Evangelism

Societies
This study examines how digital technologies are reshaping customer–brand relationships and contributing to social change in the hospitality sector by humanizing brands in the digital age.
Hazem Ahmed Khairy, Wagih M. E. Salama
doaj   +1 more source